Do you use Facebook to source and recruit potential candidates?
If yes, do you have one or two profiles?
If no, why not? (two words: Graph Search!)
One of the most common social recruiting questions I get is whether or not sourcers and recruiters using Facebook to search for and engage potential candidates should have 1 or 2 profiles (one “personal” profile and one “professional”).
I always answer that my recommendation is for recruiters to use only 1 Facebook profile (read further to learn why), but I can certainly understand why some people would want to use 2.
To see if I was alone in my position, I was curious what the folks in my network would say regarding the use of 1 or 2 Facebook profiles for recruiting, so I decided to ask them (on Facebook – where else?!?). Read More
In a similar vein to my recent diversity sourcing article, I wanted to create a resource for people looking to effectively search for and identify military veterans for recruiting.
While this posts focuses on the U.S. armed forces, I encourage folks from other countries to create and distribute similar searches to identify their own military veterans.
If you’re interested in all of the great things you can do for employer branding and talent attraction strategies for hiring veterans – you won’t find it here, because this post strictly focuses on the proactive online sourcing and identification of people who are either currently serving in or are veterans of the U.S. armed forces.
Read on to review:
An extensive military/veteran Boolean search I’ve constructed for use on LinkedIn, Monster, CareerBuilder, Dice, Indeed, your ATS, etc.
How to use Facebook’s Graph Search to find veterans, combined with gender diversity
Proof that Graph Search performs semantic search (very cool!)
Veteran population information and resources Read More
Additionally, I thought I might as well put all of my best work all in one blog post as well – over 110 of my articles in one place for easy referencing!
My blog is a pursuit of passion and not of profit – if you’ve ever found anything I’ve written helpful to you, all I ask is that you tweet this out, share it on LinkedIn, like it on Facebook, or give this a +1 on Google.
Many thanks for your readership and support – please pay it forward to someone who can benefit.
product managers who work at Microsoft and live in Seattle
software engineers who work at Google and live in New York
(developer OR programmer OR engineer)
underwriters in Charlotte
accountants who live near Alpharetta
I must say that playing around with Graph Search’s natural language query functionality and long list of search options is quite fun. You can easily search for diversity, current titles and employers, years of experience, and of course education.
However, as you can see in the video, my main concern about the limitations of Facebook’s usefulness in sourcing and recruiting is the lack of professional information and the the shallow depth of what is there to be found.
Being able to search for and match people by title and company is useful for some recruiting needs and completely useless for others who need to find professionals with specific experience that cannot be reliably predicted by title alone.
Of course, the allure of the potential of using Facebook for recruiting is largely based on the fact that Facebook has over a billion users globally.
However, Facebook’s challenge in any effort to become a major player in the recruiting solution space is that many people don’t view Facebook as a place to put their professional information so they don’t enter work information on their Facebook profile. Even if they did, they do have the opportunity to hide it from people they don’t know, which is great for them, but bad news for sourcers and recruiters.
What I found especially interesting from my initial test drive of Graph Search is that the number of results for each search was a small fraction of what I know has to actually be available, at least in theory, given the number of Facebook users. For example, Graph Search returned less than 100 people for a search for people who are accountants in the Alpharetta, GA area, while LinkedIn has nearly 6,000. That’s a massive differential!
Do you think that the accountants on Facebook who live in the Alpharetta area just don’t put their work experience on their profile, or that they hide the info from being retrieved by people other than their friends? I’d argue the former at this point. Keep in mind that this issue not only affects search, it also affects advertising. You can’t use Facebook PPC ads to target people who don’t give you critical information to target.
I’ll be posting more videos soon – so stay tuned to see more practical Facebook Graph Search sourcing and recruiting examples.
Oh, and if you didn’t have time to watch the video, no – Facebook’s Graph Search doesn’t currently support Boolean logic.
Don’t worry – this isn’t another Facebook-Graph-Search-is-an-awesome-disruptor article.
Rather than throwing fuel on the Graph Search fire, I am happy to throw a wet blanket instead.
Don’t get me wrong – I’m excited to use Graph Search, and I know sourcers and recruiters will be able to make use of it. However, there are some major limitations to Facebook and Graph Search specifically that I want to recognize and bring to light that will clearly explain why it isn’t a threat to LinkedIn. Read More
This comes after Facebook announced late last year that they would be entering into a partnership with the U.S. Labor Department to provide job-hunting resources to explore and develop systems where jobs can be posted and delivered “virally” through Facebook at no charge.
No offense to Facebook, but I’m happy to say we don’t need them to launch a job board to help put America to work.
I believe there is something that the United States government (or any country’s government, for that matter) can do to facilitate putting more people to work, without the help of any other site or company, let alone Facebook. Read More
As Facebook approaches 1 billion users globally, it would be folly to ignore the vast amount of human capital data that Facebook has to offer.
However, as I have written and spoken about many times, the value of data is directly proportional to the ability to retrieve it.
And therein lies the rub of Facebook.
It’s just not very searchable, and the structure of Facebook source code doesn’t make it easy to reliably target the really good stuff that sourcers and recruiters would be especially interested in.
Aside from being highly unsearchable, Facebook doesn’t score highly on the depth of professional content either.
I am aware that many of you probably believe that very few people enter in any professional information into their Facebook profiles, but you might be surprised to learn that more people than you would assume actually do enter titles and the companies they work for.
Also, while the percentage of Facebook users entering in professional details might be relatively small (for the sake of argument, let’s say 10%), given the nearly 1 billion profiles, that would be almost 100,000,000 profiles with some amount of professional data.
I don’t know about you, but I can work with 100,000,000 profiles.
So, while Facebook isn’t very search-friendly, and not everyone enters professional information on their profiles, there are a few ways to search for and target people based on what they do and where they work.
Let’s get on with a walk through of some of the ways you can leverage the professional content that is present within Facebook. Read More
Sourcing talent via social media requires an entirely different mindset than sourcing with other forms of human capital data, such as resumes/CV’s, employee directories, conference attendee lists, etc.
Now that nearly 2 years has passed since the Searching Social Media Requires Outside-the-box Thinking article was published, social media usage has continued to explode – monthly visitors to LinkedIn and Facebook have doubled, they’ve nearly quadrupled for Twitter , and we now have Google+, Pinterest and others springing on the scene, making the topic even more relevant today. As such, I wanted to rework the original piece and update it with a few more examples.
The primary challenge when leveraging social media for sourcing talent is that nonstandard terminology is prevalent – it’s generally acceptable to use slang and other verbiage that would otherwise never be found on a resume, even when it comes to describing one’s profession.
If you use the same query terms when sourcing LinkedIn, Facebook, Twitter, etc. as you would when searching for resumes, you will certainly find people. However, you will also exclude a decent portion of the available results, unknowingly relegating them to Dark Matter and otherwise undiscovered talent. This is because you can only retrieve what you explicitly search for. Read More