Category Archives: Referral Recruiting

Social Engineering: The Human Element of Sourcing & Recruiting Candidates

Why is the “Boolean Black Belt” writing and presenting about social engineering?

Well, it’s actually quite simple. It all started over 20 years ago when I began working for a small, privately held IT staffing firm in Northern VA. In pursuit of becoming the top performing recruiter, I not only had to get very good at quickly finding the right people, I also had to get very good at getting those people to respond to my outreach efforts, to be open to speaking candidly with me, and ultimately to convert to candidates. As we all know, unless you are responsible for sourcing names only, finding people is only half the battle – although a critical half, as you can’t convert someone into a hire that you haven’t found in the first place. ;)

While the vast majority of the content I’ve written about since 2008 has been about finding people online and in databases, that’s only one of my three “superpowers” – things that I believe I developed exceptional strength in that enabled me to become a top performer in my firm. The other two include my time/performance management approach and what I have now learned to be social engineering.

Social engineering is, according to Chris Hadnagy, creator of the Social Engineering Framework, “The art, or better yet, science, or skillfully maneuvering human beings to take action in some aspect of their lives.”

I saw Chris speak at the 2011 SourceCon in NY, although he didn’t really dive deep into the concepts of the book he had published at the end of 2010 – Social Engineering, The Art of Human Hacking, and it wasn’t until Jeremy Roberts wrote about Chris’s book in early 2015 that I actually got around to purchasing and reading the book.

As I was reading the first half of the book, I had many epiphanous moments when I realized that many of the things I had been doing in my candidate messaging and when on the phone with potential candidates beginning nearly 20 years prior and continuing over the years training my teams to perform had names (elicitation, framing, preloading, etc.) and psychological reasons why they worked (e.g., empathy, scarcity, social proof, obligation & reciprocity, etc.). This inspired me to present on the topic at sourcing and recruiting conferences, as it makes it 10X easier to explain and transfer to people when you can attribute names to specific techniques and explain the “why” behind why you should do it and why it works.

This deck from SourceCon 2018 in Vegas, where the whole theme was social engineering and we had a keynote by Jessica Clark (who I sourced and Shannon Pritchett successfully recruited), and is the latest iteration of my social engineering content that I have also presented at LinkedIn Talent Connect, SOSUEU, Bullhorn Engage and the Northwest Recruiters Association (NWRA). It provides a high-level overview of many social engineering strategies and tactics that I have personally used in a “white hat” manner when seeking to influence potential candidates to respond to outreach efforts, be open to speaking candidly with me, provide high quality referrals, and convert to being a qualified, interested and available (QIA) candidates.

As you will see in the deck, social engineering is essentially the human element of sourcing and recruiting candidates. Enjoy!

100+ Free Sourcing & Recruiting Tools, Guides, and Resources

 

It’s been a LONG time coming, but I finally got around to updating my free sourcing & recruiting tools, guides and resources page where I now keep a current list of the best of my work all in one place for easy bookmarking and reference.

You can find it here on my main page:

 

Here is where you can find all of the best of my Boolean Black belt content all in one place - free sourcing and recruiting how-to guides, tools, presentations, and videos - be sure to bookmark it, and if you're feeling  friendly, tweet it, share it on LinkedIn and/or +1 it on Google Plus.  Many thanks!

 

Additionally, I thought I might as well put all of my best work all in one blog post as well – over 110 of my articles in one place for easy referencing!

My blog is a pursuit of passion and not of profit – if you’ve ever found anything I’ve written helpful to you, all I ask is that you tweet this out, share it on LinkedIn, like it on Facebook, or give this a +1 on Google.

Many thanks for your readership and support – please pay it forward to someone who can benefit.

Big Data, Analytics and Moneyball Recruiting

Big Data, Data Science and Moneyball Recruiting

The Moneyball Recruiting Opportunity: Analytics and Big Data

Human Capital Data is Sexy – and Sourcing is the Sexiest job in HR/Recruiting! 

Is Sourcing Dead? No! Here’s the Future of Sourcing

The End of Sourcing 1.0 and the Evolution of Sourcing 2.0

How to Find Email Addresses

How to Use Gmail and Rapportive to Find Almost Anyone’s Email Address

Social Discovery

2 Very Cool and Free Social Discovery Tools: Falcon and TalentBin

Talent Communities

The Often Overlooked Problem with Talent Communities

Lean / Just-In-Time Recruiting / Talent Pipelines

What is Lean, Just-In-Time Recruiting?

Lean Recruiting & Just-In-Time Talent Acquisition Part 1

Lean Recruiting & Just-In-Time Talent Acquisition Part 2

Lean Recruiting & Just-In-Time Talent Acquisition Part 3

Lean Recruiting & Just-In-Time Talent Acquisition Part 4

The Passive Candidate Pipeline Problem

Semantic Search

What is Semantic Search and How Can it Be Used for Sourcing and Recruiting?

Sourcing and Search: Man vs. Machine/Artificial Intelligence – My SourceCon Keynote

Why Sourcers Won’t Be Replaced By Watson/Machine Learning Algorithms Any Time Soon

Diversity Sourcing

How to Perform Diversity Sourcing on LinkedIn – Including Specific Boolean Search Strings

How to Use Facebook’s Graph Search for Diversity Sourcing

Social Recruiting

How to Find People to Recruit on Twitter using Followerwonk & Google + Bing X-Ray Search

Google Plus Search Guide: How to Search and Find People on Google Plus

Facebook’s Graph Search Makes it Ridiculously Easy to Find Anyone

How to Effectively Source Talent on Social Networks – It Requires Non-Standard Search Terms!

How a Recruiter Made 3 Hires on Twitter in Six Weeks!

Twitter 101 for Sourcers and Recruiters

Anti-Social Recruiting

How Social Recruiting has NOT Changed Recruiting

Social Recruiting – Beyond the Hype

What Social Recruiting is NOT

Sourcing Social Media Requires Outside the Box Thinking

Social Networking Sites vs. Job Boards

LinkedIn Sourcing and Recruiting

Sourcing and Searching LinkedIn: Beyond the Basics – SourceCon Dallas 2012

LinkedIn’s Dark Matter – Profiles You Cannot Find

How to Get a Higher LinkedIn InMail Response Rate

The Most Effective Way to X-Ray Search LinkedIn

LinkedIn Catfish: Fake Profiles, Real People, or Just Fake Photos?

LinkedIn Search: Drive it Like you Stole It – 8 Minute Video of My LinkedIn Presentation in Toronto

How to Search LinkedIn and Control Years of Experience

How to Quickly and Effectively Grow Your LinkedIn Network

How to View the Full Profiles of our 3rd Degree Connections on LinkedIn for Free

How to Find and Identify Active Job Seekers on LinkedIn

LinkedIn Profile Search Engine Optimization

Free LinkedIn Profile Optimization and Job Seeker Advice

Do Recruiters Ruin LinkedIn?

The 50 Largest LinkedIn Groups

How to See Full Names of 3rd Degree LinkedIn Connections for Free

How I Search LinkedIn to Find People

LinkedIn’s Undocumented Search Operator

Does LinkedIn Offer Recruiters any Competitive Advantage?

Have You Analyzed the Value of Your LinkedIn Network?

Where Do YOU Rank In LinkedIn Search Results?

What is the Total Number of LinkedIn Members?

Beware When Searching LinkedIn By Company Name

LinkedIn Sourcing Challenge

How to Search for Top Students and GPA’s on LinkedIn

What’s the Best Way to Search LinkedIn for People in Specific Industries?

18 LinkedIn Apps, Tools and Resources

LinkedIn Search: What it Could be and Should be

How to Search Across Multiple Countries on LinkedIn

Private and Out of Network Search Results on LinkedIn

How to “Unlock” and view “Private” LinkedIn Profiles

Searching LinkedIn for Free – The Differences Between Internal and X-Ray Searching

Sourcing and Boolean Search

Basic Boolean Search Operators and Query Modifiers Explained

How to Find Resumes On the Internet with Google

Challenging Google Resume Search Assumptions

Don’t be a Sourcing Snob

The Top 15 Talent Sourcing Mistakes

Why Boolean Search is Such a Big Deal in Recruiting

How to Become a World Class Sourcer

Enough with the Exotic Sourcing Already – What’s Practical and What Works

Sourcing is So Much More than Tips, Tricks, Hacks, and Google

How to Find, Hire, Train, and Build a Sourcing Team – SourceCon 2013

How to Use Excel to Automatically Build Boolean Search Strings

The Current and Future State of Sourcing

Why So Many People Stink at Searching

Is your ATS a Black Hole or a Diamond Mine?

How to Find Bilingual Professionals with Boolean Search Strings

How to Best Use Resume Search Aggregators

How to Convert Quotation Marks in Microsoft Word for Boolean Search

Boolean Search, Referral Recruiting and Source of Hire

The Critical Factors Behind Sourcing ROI

What is a “Boolean Black Belt?”

Beyond Basic Boolean Search: Proximity and Weighting

Why Sourcing is Superior to Posting Jobs for Talent

The Future of Sourcing and Talent Identification

Sourcing is an Investigative and Iterative Process

Beyond Boolean Search: Human Capital Information Retrieval

Do you Speak Boolean?

Is Recruiting Top Talent Really Your Company’s Top Priority?

Sourcing is NOT an Entry Level Function

Boolean Search Beyond Google

The Internet Has Free Resumes. So What?

How to Search Spoke, Zoominfo and Jigsaw for Free

Job Boards vs. Social Networking Sites

What to Do if Google Thinks You’re Not Human: the Captcha

What if you only had One Source to Find Candidates?

Passive Recruiting is a Myth – It Doesn’t Exist

Sourcing: Separate Role or Integrated Function?

The #1 Mistake in Corporate Recruiting

How I Learned What I Know About Sourcing

Resumes Are Like Wine – They Get Better with Age!

Why Do So Many ATS Vendors Offer Such Poor Search Functionality?

Do Candidates Really Want a Relationship with their recruiter?

Recruiting: Art or Science?

What to Consider When Creating or Selecting Effective Sourcing Training – SourceCon NYC

The Sourcer’s Fallacy

Sourcing Challenge – Monster vs. Google – Round 1

Sourcing Challenge – Monster vs. Google – Round 2

Do You Have the Proper Perspective in Recruiting?

Are You a Clueless Recruiter?

Job Boards and Candidate Quality – Challenging Popular Assumptions

When it Comes to Sourcing – All Sources Are Not Created Equal

Boolean Search String Experiments

Boolean Search String Experiment #1

Boolean Search String Experiment #1 Follow Up

Boolean Search String Experiment #2

 

Boolean Search Strings, Referrals and Source of Hire

I read an article on ERE about the other day titled “Love Writing Boolean Instead of Recruiting? Then Don’t Read This Post.

While I happen to be pretty good at and thoroughly enjoy writing Boolean queries for talent mining, I actually love the entire recruiting life cycle. Sourcing is a means to an end, not a means in and of itself for me. Even so – with such a provocative post title (nice work John!), I had to read the article.

The article is a pretty strong pitch for Scavado, which “does the search work for you, saving hours of time otherwise spent developing Boolean search strings and applying them manually to each site searched.”

Things really got interesting when I got down to the comments on the article, as I stumbled into an interesting exchange between Amybeth Hale and Keith Halperin which covered direct sourcing, referral recruiting, and outsourcing sourcing at $6.25/hour.

Read on to learn my thoughts on all of the above. Continue reading

Do You Have the Proper Perspective in Recruiting?

Perception and PerspectiveIt is all too easy for sourcers, recruiters, HR professionals, and hiring managers/teams to develop a skewed, distorted, and decidedly one-way view of the world. Perhaps spending 99% of the time on only one side of the recruiting process is to blame.

Regardless of the cause, it is absolutely critical to regularly take the time and think about, understand, and appreciate the recruiting life cycle from the candidate’s side – the job seeker, the passive candidate, the non-job seeker, and the elusive “A+ player.”

In this article I’m going to walk you through over 10 different scenarios in which I think recruiters and hiring teams can benefit greatly by taking the candidate’s perspective into careful consideration.

If you don’t take well to being challenged to think differently from time to time, or if you don’t like long blog posts, you may not want to read any further. This one clocks in at 3700+ words.

Consider yourself warned. :-)

Continue reading

Is Finding and Recruiting Top Talent Really Your #1 Priority?

Do these quotes sound familiar?

  • “People are our greatest asset.”
  • “The only real sustainable competitive advantage of any company is the recruitment and retention of great people.”
  • “Talent is our #1 priority as a company.”
  • “Your technologies, products and structures can be copied by competitors, but your people can’t be.”
  • “No matter what kind of business you are in, having the right people determines your company’s success or failure.”
  • “The ability to find and hire the right people can make or break your business. It is as plain as that. No matter where you are in the life cycle of your business, bringing in great talent should always be a top priority.” – Michael Dell

How many times have you read or heard something similar?

The ubiquitous “people are our greatest asset” sentiment sounds good, and no doubt feels good to say, but whenever I hear or read it, the first question that comes to my mind is “What are you doing to ensure that you are identifying and acquiring the right people?”

If you believe that finding and acquiring top talent is your #1 priority, then I have a few questions for you.

Continue reading