Tag Archives: How to find people on Facebook

Searching Facebook for Sourcing and Recruiting

As Facebook approaches 1 billion users globally, it would be folly to ignore the vast amount of human capital data that Facebook has to offer.

However, as I have written and spoken about many times, the value of data is directly proportional to the ability to retrieve it.

And therein lies the rub of Facebook.

It’s just not very searchable, and the structure of Facebook source code doesn’t make it easy to reliably target the really good stuff that sourcers and recruiters would be especially interested in.

Aside from being highly unsearchable, Facebook doesn’t score highly on the depth of professional content either.

I am aware that many of you probably believe that very few people enter in any professional information into their Facebook profiles, but you might be surprised to learn that more people than you would assume actually do enter titles and the companies they work for.

Also, while the percentage of Facebook users entering in professional details might be relatively small (for the sake of argument, let’s say 10%), given the nearly 1 billion profiles, that would be almost 100,000,000 profiles with some amount of professional data.

I don’t know about you, but I can work with 100,000,000 profiles.

So, while Facebook isn’t very search-friendly, and not everyone enters professional information on their profiles, there are a few ways to search for and target people based on what they do and where they work.

Let’s get on with a walk through of some of the ways you can leverage the professional content that is present within Facebook. Continue reading

How to Effectively Source Talent via Social Media & Networks

Sourcing talent via social media requires an entirely different mindset than sourcing with other forms of human capital data, such as resumes/CV’s, employee directories, conference attendee lists, etc.

Back in early 2009, one of only 2 guest posts ever co-written on my site was published on the topic of non-standard descriptors and the role they play in social media. Valerie Scarsellato was a Sr. Sourcer at Intel Corporation at the time when she put together the framework for the original article on sourcing via social media, and she has now moved into a Segment Marketing Specialist role at Intel and is loving it. For those of you who feel that employer marketing/branding/communications is a logical extension of sourcing, Valerie would wholeheartedly agree with you Рcheck out this video in which she discussed her award winning _codehearted; work for Intel.

Now that nearly 2 years has passed since the Searching Social Media Requires Outside-the-box Thinking article was published, social media usage has continued to explode – monthly visitors to LinkedIn and Facebook have doubled, they’ve nearly quadrupled for Twitter , and we now have Google+, Pinterest and others springing on the scene, making the topic even more relevant today.¬†As such, I wanted to rework the original piece and update it with a few more examples.

The primary challenge when leveraging social media for sourcing talent is that nonstandard terminology is prevalent – it’s generally acceptable to use slang and other verbiage that would otherwise never be found on a resume, even when it comes to describing one’s profession.

If you use the same query terms when sourcing LinkedIn, Facebook, Twitter, etc. as you would when searching for resumes, you will certainly find people. However, you will also exclude a decent portion of the available results, unknowingly relegating them to Dark Matter and otherwise undiscovered talent. This is because you can only retrieve what you explicitly search for. Continue reading