I routinely check www.compete.com for the latest traffic data for my favorite social media sites and was pleasantly surprised to find June’s data has been released. I will review the June traffic data for Twitter, LinkedIn, and Facebook (aka, the “Big Three”).
Twitter experienced explosive growth from February 2009 to April 2009, going from 7.9M to 19.4M unique U.S. visitors before leveling off around 19.5M visitors between April and May. However, after that brief cooling period, Twitter has experienced another spurt of growth, adding approximately 3.2M unique U.S. visitors (16.57%) to hit an all time high of 23M unique U.S. visitors in June. Okay, 22,997,148 to be exact. Continue reading
An article posted on the Nielsen Wire blog on April 28, 2009 claimed that more than 60 percent of U.S. Twitter users fail to return the following month. From the number of times I saw people ReTweet and comment about the Nielsen article about Twitter quitters, it seems that many people are intrigued by and concerned about the large number of people who visit and don’t come back to Twitter the next month.
At first, I was a little surprised at the high rate of quitters – a 40% retention rate seems pretty low for something that seems so popular. But then as I started thinking about it, I really don’t care if 60% of the people who visit Twitter in one month don’t come back the next.
Why don’t I care? Continue reading