Tag Archives: Sourcing Twitter

Twitter Quitters – Should Sourcers and Recruiters Care?

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An article posted on the Nielsen Wire blog on April 28, 2009 claimed that more than 60 percent of U.S. Twitter users fail to return the following month. From the number of times I saw people ReTweet and comment about the Nielsen article about Twitter quitters, it seems that many people are intrigued by and concerned about the large number of people who visit and don’t come back to Twitter the next month.

At first, I was a little surprised at the high rate of quitters – a 40% retention rate seems pretty low for something that seems so popular. But then as I started thinking about it, I really don’t care if 60% of the people who visit Twitter in one month don’t come back the next.

Why don’t I care? Continue reading →

Searching Social Media Requires Outside-the-Box Thinking

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Non-Standard Descriptors and the Role They Play in Social Media

Article by Valerie Scarsellato, Sr. Sourcer at Intel Corporation
Co-written by Glen Cathey

Sourcing has always been a significant component in the recruiting lifecycle. However, in recent years, sourcing has taken a giant step into the forefront and has become recognized as the solid foundation at which successful recruiting rests upon in order to identify and secure top-level talent, no matter what industry you may be supporting.

One of the newest tools available for sourcers and recruiters to leverage to find candidates is Social Media (SM). These days, it seems as if nearly everyone from CEOs of Fortune 500 companies, to inventors in various fields, to the grandmother of your best friend has a Myspace or Facebook page or a LinkedIn or Twitter profile.

Twitter happens to be my personal preference in the SM realm. It also happens to be the fastest growing Social Media application at 1200% in the past year!

Although some people are still discovering and testing the waters of the Twitterverse, a diverse and large population (over 14M visitors in March – surpassing LinkedIn!) spanning nearly all industry segments has already fully jumped on to the real-time messaging bandwagon in order to share information or blurt out a piece of nonsense rolling around in their head.

Understand Social Media Users

With the significant levels of attention and traffic being driven by Social Media, it’s critical for sourcers and recruiters to understand how to best utilize SM for talent identification. Technology is ever-evolving and those of us in sourcing/recruiting/talent acquisition roles (even we have many titles!) are constantly having to play catch-up with those that create each new SM application.

After attending one of Glen’s focused and information-packed FREE webinars, I had an epiphany. It’s true – we need to build the right search strings in order to filter through and find the right people we are targeting. In order to do that effectively, I realized that we as sourcers need to understand the psychology of the people we’re searching for and be aware of how they think of and refer to themselves in order to return highly relevant results when searching Social Media. Continue reading →

How to Search Twitter for Sourcing and Recruiting

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It appears that many people in the sourcing, recruiting, and staffing industry are all a-twitter about Twitter these days. My professional opinion is that Twitter is best utilized for personal and corporate branding, as well as socializing job opportunities – in other words, PASSIVE sourcing and recruiting techniques.

However, even if you’re a Twitter-hater, you cannot deny the buzz and the traffic that Twitter has been generating (1200% YOY growth). Also – did you know that Twitter just surpassed LinkedIn in terms of unique U.S. visitors in March? As such, it would be foolish for sourcers and recruiters to avoid trying to figure out how to best leverage the 14 million+ Twitter users to identify potential candidates.

Using Twitter for Active Candidate Identification

If you’ve ever found yourself wondering if you should and how you can leverage Twitter in your ACTIVE talent identification efforts, you’ve come to the right place.

While Twitter is an intrinsically shallow source of human capital data (140 character Tweets and 160 character bios), unlike Facebook – it is quite searchable. In this post I am going to review and compare 6 effective methods of searching Twitter for ACTIVE candidate identification: Twitter’s Advanced Search, Power Twitter, TweetDeck, Twellow, TweetGrid, and X-Ray searching Twitter – including 5 video walk-throughs of how to maximize your searching efforts with each application. Continue reading →

Searching Twitter for Sourcing and Recruiting

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Twitter is cool, but Twitter is shallow. A shallow source of human capital data, that is.

As a micro-blogging application, each “Tweet” is capped at a max of 140 characters (hence “micro”), and people fill out their short “bios” to a lesser or greater extent. Don’t go to Twitter expecting to leverage it as a resume database, or even as you would LinkedIn. I don’t recommend Twitter to the sourcer or recruiter who is looking to be able to run complex Boolean search strings, sift through tons of data and have a high degree of control over critical candidate qualification variables. 

Although Twitter wasn’t designed for sourcers and recruiters to find people with specific skills and experience, there are a couple of ways to attempt to pull this off.  For this post, I will focus specifically on searching Twitter through Twitter’s search interface as well as x-raying Twitter using the site: command. I won’t be covering any of the various 3rd party Twitter search apps (such as Twellow and others) in this post. Continue reading →