Does LinkedIn Offer Recruiters Any Competitive Advantage?

When I spoke at the LinkedIn Talent Connect event last year, I dropped a big question on the 500+ audience:

“What’s your informational and competitive advantage when you all have access to the same people?”

Think about it.

If you have a LinkedIn Recruiter account (over 55% of the Fortune 100 do!), you have access to view any and all LinkedIn profiles.

So do your competitors that are hunting to identify and recruit the same talent.

Regardless of your LinkedIn account type (Free, Business, Business Plus, Executive, Pro, Talent Basic, Talent Finder, Talent Pro, or Recruiter), you still have access to viewing any and all public profiles, although you just might have to jump through some flaming hoops with a small network and a free account. :-)

So now I will ask you – if the majority of sourcers, recruiters and human resources professionals in the world use LinkedIn for sourcing and talent acquisition (there’s nearly a million!), what’s your competitive advantage over your rivals? Continue reading

Have You Analyzed the Value of Your LinkedIn Network?

When someone connects to you on LinkedIn, they gain the benefit of any non-overlapping  network connections from your first and second degree network. Your first degree connections become their second, and your second degree connections become their third.

Have you ever taken a look at your LinkedIn network at the first and second to see what your network value proposition is to people who may be interested in connecting with you?

Eric Jaquith has, and now so have I.

I highly recommend you do the same.

Using LinkedIn’s filters, I ran a search with no keywords for all of LinkedIn, selecting only my 1st and 2nd degree connections – no groups or “3rd + Everyone Else.” Here’s what my network looks like at the 1st and 2nd degree, from the perspective of the top 10 locations, industries, current companies, and past companies, as well as years of experience, seniority level, and Fortune 1000 rank. Continue reading

Will 2011 be a Big Year for Recruiters and Social Media?

I read a brief sidebar article in the November 1, 2010 Fortune magazine that detailed the hottest jobs of 2010 and I was pleased with what I saw, and I thought you would be too.

Apparently, Fortune worked with “LinkedIn’s top data crunchers” to pull some exclusive information about the job titles that saw the biggest percentage increase in 2010 over 2009.

Here are the 10 titles they listed:

  1. Social Media Manager
  2. Principal Sales Consultant
  3. Recruitment Officer
  4. Digital Designer
  5. M&A Analyst
  6. Investment Banking Analyst
  7. Junior Software Engineer
  8. Technical Recruiter
  9. Transition Manager
  10. Corporate Communications Manager

Recruiting and Social Media

It doesn’t take a rocket scientist to see a few themes here:

  1. Social Media Manager, Corporate Communications Manager
  2. Recruitment Officer, Technical Recruiter
  3. M&A Analyst, Investment Banking Analyst

Yes, I know some people might say that the tie between Social Media Manager and Corporate Communications Manager might be weak – but not necessarily.

Who is to say that Corporate Communications Managers can’t/don’t use Socialtext, Yammer, Confluence, Drupal, Jive, Novell Vibe or Salesforce Chatter to push corporate communications? Many already do! Continue reading

Boolean Search String Experiment #2

Cyborg Sourcer

Back in November, I posted a Boolean search challenge to demonstrate that when you give a number of sourcers and recruiters the same job description/hiring profile to search for, you will get as many different searches and search strategies as you have sourcers and recruiters.

As I have said many times before, every search string “works,” provided they are syntactically correct.

However, not all search strings or strategies are created equal, nor are the results that are returned.

Because of this fact, 20 different sourcers and recruiters searching the same source (LinkedIn, the Internet, Monster, etc.) will find some of the same candidates, but each will also find some that the others do not.

The most important question to ask is anyone actually finding all of the best candidates that the particular source has to offer? Believe it or not, some of the best candidates are never found by the people who are searching for them. You can’t be aware of something your searches do not return.

Or can you?

Information Retrieval is the Key

When it comes to information retrieval– which is the science of searching for documents (e.g., resumes, press releases, etc.), for information within documents (e.g., experience and qualifications), as well as searching relational databases and the Internet – simply having access to the information does not afford a sourcer, recruiter or organization any competitive advantage.

However, human capital informational and competitive advantage can be achieved through more effective retrieval – in other words, more effective queries (i.e., Boolean search strings).

Queries are formal statements of information needs. When searching to identify talent, the more effective you are at translating your information needs (skills, experience, qualifications, etc.) into queries, the more likely you are to find all of the best candidates any particular source of talent has to offer. Continue reading

Do You Really Know the Size of Your LinkedIn Network?

 

When people talk about the size of their LinkedIn network, many make reference to the “Total users you can contact through an Introduction” number, which is the total of the 1st, 2nd and 3rd degree connections.

However, many people don’t know that the number representing LinkedIn users three degrees away from you is just an estimate.

Yes, you read that right – it’s not the actual number of your 3rd degree connections on LinkedIn. Which means the total number is also an estimate. Continue reading

The Big Deal about Bing for Sourcing and Recruiting

I’ve been a Google search fan for many years – since 1998, and I’ve used it exclusively for all of my search needs, both personal and professional.

Until recently.

That’s because I’ve discovered that Bing has a number of advantages over Google when it comes to sourcing candidates, including:

  • Cleaner, shorter, simpler and effective LinkedIn X-Ray searching
  • Effective Twitter X-Ray searching
  • Never doubting your humanity and refusing to run your more advanced queries
  • Configurable proximity (although I just learned Google has a similar capability)
  • Converting searches into RSS feeds Continue reading

Boolean Search String Experiment Follow Up

On November 8th, 2010, I wrote a post containing a Boolean search challenge and an experiment of sorts – I asked readers to share their approach and Boolean search strings for a basic job description. The inspiration for the experiment came from the fact that very few people seem to be consciously aware of the issue that when it comes to sourcing candidates via the Internet, resume databases, LinkedIn, etc., is that all Boolean candidate searches work, provided they are syntactically correct.

This is a fundamental problem which heavily influences the perception of sourcing as a low level, non-critical function and/or role, because anyone can take the title from a job description and the required skill terms, create a basic Boolean query, and get results. This leads to the idea that finding talent is easy – slap a few search terms together and voila! – you get candidates.

Congratulations for finding the same candidates everyone else is finding with the same unsophisticated searches. All candidate queries are definitely not created equal, and you simply cannot gain any competitive advantage running the same basic taken-straight-from-the-job-description title and keyword searches that everyone else does.

The lesser-known reality is that most people who run Boolean searches on LinkedIn, job board resume databases, in their Applicant Tracking Systems (if they even support Boolean – ouch!) and the Internet only find a small fraction of the talent that is available to be found. I’ve written quite a bit on the topic so I won’t belabor that point in this post. Continue reading

Is Finding and Recruiting Top Talent Really Your #1 Priority?

Do these quotes sound familiar?

  • “People are our greatest asset.”
  • “The only real sustainable competitive advantage of any company is the recruitment and retention of great people.”
  • “Talent is our #1 priority as a company.”
  • “Your technologies, products and structures can be copied by competitors, but your people can’t be.”
  • “No matter what kind of business you are in, having the right people determines your company’s success or failure.”
  • “The ability to find and hire the right people can make or break your business. It is as plain as that. No matter where you are in the life cycle of your business, bringing in great talent should always be a top priority.” – Michael Dell

How many times have you read or heard something similar?

The ubiquitous “people are our greatest asset” sentiment sounds good, and no doubt feels good to say, but whenever I hear or read it, the first question that comes to my mind is “What are you doing to ensure that you are identifying and acquiring the right people?”

If you believe that finding and acquiring top talent is your #1 priority, then I have a few questions for you.

Continue reading

Sourcing is Not an Entry Level Function or Role

I recently listened to an interview with DeeDee Doke of Recruiter.co.uk in which she related to Amybeth Hale that the perception in the U.K. is that sourcing is an entry level career in the recruiting industry.

Apparently, using information systems for talent discovery and identification is perceived by many as a junior role and skill across the pond.

I’m saddened by this, and what makes it worse is that this sentiment isn’t limited to the U.K. – there are plenty of people in the U.S. as well as the rest of the world who feel the same way.

This perception most likely comes primarily from the fact that many people don’t really yet understand, appreciate or know how to fully leverage the latent power of human capital data.

Yes, there is deep latent power hiding in data of all forms – all you need to do is take a look at business intelligence solutions and how much money companies spend on them (millions) to get a basic appreciation of the power of data.

Unfortunately, it doesn’t seem that many companies value human capital data in the same manner that they value their sales, product and customer data.  Continue reading

LinkedIn Profile Search Engine Optimization / SEO

I recently wrote about what happens when you search for yourself on LinkedIn.

Now I’d like to address what happens when people don’t search for you by name, but rather try to find people like you using “regular” keywords and titles.

When it comes to Internet search, the goal for most people and companies is to be on the first page of search results for your keywords, and ideally #1 if at all possible.

When you search LinkedIn with the titles you have on your profile and keywords you’ve mentioned in your metro area, do you show up in the first 10 results?

Have you ever wondered if there was anything you could do to positively affect your ranking in search results when someone searches LinkedIn looking for people like you? Have you seen heavily keyword-loaded LinkedIn profiles and wondered if it really does any good?

You could get lost in all of the YouTube videos and blog posts on the subject of LinkedIn profile optimization, but most of it is pure speculation.

Before I go into some detail as to what I think is going on with LinkedIn search ranking and what you might be able to do to positively affect your ranking, I’d like to show you a little experiment I’ve run and ask you to do something similar and see what happens.

You have searched or have had someone else search LinkedIn by the titles and keywords you used on your profile to see where you rank, haven’t you? Continue reading

Boolean Search String Experiment – Are You Game?

Cyborg SourcerOne of the most interesting yet overlooked aspects associated with sourcing candidates using the Internet, job board databases, ATS/CRM systems and social networks such as LinkedIn is that as long as your syntax is correct, every search “works.”

This fact leads (too) many people to believe that finding talent online is easy and that there is no competitive advantage to be gained in the practice of searching human capital data.

However, are all queries created equal?

Would 5 different recruiters working the same position use the same search strings and search strategy? Would they find the same people if they used the same source?

In many organizations, sourcers and recruiters do not get (or seek out) the opportunity to compare and contrast their search strategies and tactics with their peers and/or managers on a position-by-position basis. Much of the magic of talent discovery and identification, or lack thereof, happens on each person’s computer screen.

Unlike professional athletes and musicians whose skills and techniques are on display and scientists who publish their work, sourcers and recruiters responsible for talent discovery have absolutely no public basis of comparison. Continue reading

Free LinkedIn Profile Optimization and Job Seeker Advice

I watched a YouTube video the other day in which someone was charging job seekers for LinkedIn profile optimization.

It bothered me.

While I appreciate capitalism and don’t fault people for recognizing and seizing an opportunity, I think that in today’s economy, job seekers deserve all of the help they can get, and the currently unemployed certainly don’t need another expense.

Seeing that YouTube video inspired me to create a series of six videos sharing my knowledge of LinkedIn Groups, Jobs, Companies, profile optimization and Internet research to help people make better use of LinkedIn in their current and future job search efforts. Continue reading

Talent Mining and the Future of Sourcing and Recruiting

Many people equate sourcing candidates with simply creating and running Boolean search strings.

In my opinion and experience, Boolean search neither adequately describes nor gives proper credit to what sourcers and recruiters are really doing when they leverage the Internet, resume databases, ATS/CRM applications and social networking sites such as LinkedIn to find candidates, and to what some very talented and highly skilled professionals are able to accomplish with human capital data.

I had the distinct honor of delivering the keynote presentation at SourceCon 2010 which was held at the International Spy Museum in Washington, DC. I spoke about a specialized form of information retrieval and text/data mining which I call talent mining, defined as querying and analyzing human capital data for talent discovery, identification, and ultimately acquisition.

At the strategic level, talent mining is the process of transforming human capital data into an informational and competitive advantage – much more than simply writing Boolean search strings. Continue reading

The State of Candidate Sourcing – SourceCon 2010 DC

SourceCon_LogoDid you attend the SourceCon event in D.C. at the International Spy Museum online? Did you watch it via live stream? Did you miss it altogether?

Whether you attended or viewed SourceCon 2010 or not, I’d like to share with you my reflections on the event, including:

  • An observation and a question about social recruiting vs. sourcing
  • The fact that sourcing does not just mean using the Internet
  • Mike Notaro has raised the bar for conference knowledge sharing
  • An open call to talented sourcers all over the world

Continue reading

LinkedIn Labs: NewIn, ChromeIn, Instant Search, and Signal

LinkedIn_NewInI’m not sure how many people read LinkedIn’s blog, but from the looks of my heavily recruiting-laden online social network, not many recruiters in my network do. At least I don’t see people in my network chatting about what LinkedIn just decided to share with the world, which is surprising to me given how cool it is. Hopefully this post will correct that. :-)

LinkedIn’s most recent blog post introduced LinkedIn Labs to the world, as well as released 500 special Signal invitations to celebrate. They are first come, first serve, and as of the time of this post, there were still some left!

LinkedIn Labs

LinkedIn is making some of their internal projects and Hackday competition winners publicly available, including NewIn 2.0, ChromeIn, Instant Search, and Signal: Continue reading

LinkedIn Tips for Seeing Full Names of 3rd Degree Connections

LinkedIn_No_Last_NameI recently wrote about the change LinkedIn made that no longer allows people with a free LinkedIn account to view the full names of 3rd degree and group connections.

While you can go through the trouble of using a search engine such as Bing to view any public LinkedIn profile, there are a few ways that you can find and view the full names of 3rd degree and group connections from within LinkedIn even if you only have a free account. Continue reading

#RecruitFest 2010 Reflections and Insights

RecruitFest 2010 LocationIs it just me, or does it seem that there have been a record number of sourcing, recruiting, and HR conferences this year?

And we’re still in October!

I would have loved to attend RecruitFest in person but I was unable to. However, I did catch quite a bit of the event via the live streaming they offered. There were several sessions that inspired me share my observations and opinions with the recruiting universe.

Some bloggers would choose to string you along by splitting their content into four, 400 word posts.

You know I didn’t. :-)

In no particular order: Continue reading

Now Premium on LinkedIn: Full Names of 3rd level & Group Connections

LinkedIn_Premium 2I had an associate with a free LinkedIn account contact me  late last week complaining about how he could no longer see the full names of his LinkedIn search results for 3rd degree connections – his results only showed the first initial of the last name. Furthermore, he claimed that LinkedIn had started charging for the ability to see the full names of 3rd degree connections in search results.

My first reaction was extreme confusion.

I hadn’t heard or seen anything to support his experience or claims. Had I missed a major announcement or blog post? Not one of the few thousand+ recruiters that I follow on Twitter had tweeted about it, at least not that I saw, but it’s safe to assume that if this person’s claims were accurate, news would spread like wildfire.

Interestingly, I just ran a search on Twitter (@4:00 EST 10/3/2010) for [LinkedIn last names] and only found 1 tweet that could be possibly referencing it. Certainly odd if this massive change from LinkedIn really was taking root. Continue reading

Where Do You Rank In LinkedIn’s Search Results?

LinkedIn_Why_Join_LinkedIn2 from www.linkedin.com Have you ever wondered where you rank in the search results when other people search for you or people like you in LinkedIn?

Have you ever searched for yourself on LinkedIn?

Do you know here you rank in the results?

From my research and observations, most of what the LinkedIn experts and gurus advise with regard to LinkedIn profile optimization may be wrong. In fact, some of the things people are doing on LinkedIn in an attempt to positively affect their search ranking may have a dramatically opposite effect!

Let me show you what I’ve found.

What Happens When You Search for Yourself on LinkedIn?

When I search for myself, this is what I get:

LinkedIn_Glen_Cathey_Relevance

I wasn’t sure exactly what to expect, but something told me I should be #1. Instead, I am the last on the list of results sorted by relevance, after people who aren’t even in my network.

None of the profiles, including my own, mention my name more than once.

Then I decided I would try searching for my name in the keywords field to see what would happen. The results are the same – I am dead last, and the top 2 results are people who have only 1 connection. The third result isn’t even spelled the exact way I searched for it, and it’s still ranked higher than me.

Does this happen to everyone who searches for themselves? Does LinkedIn always rank you last in your own search?

What happens when you search for yourself by first and last name in LinkedIn? Is your experience any different?

LinkedIn’s Answer to Search Result Ranking

To get to the bottom of this mystery, I thought I’d try checking into LinkedIn’s searchable customer support center. I’m not sure how many other people have really delved into all that is available there.

Surprisingly, it turns out they have an answer to the question of why my profile doesn’t rank at the top of LinkedIn search results. I suggest you read very carefully. Continue reading

LinkedIn Demographics and Visitor Statistics

LinkedIn_Quantcast_Daily_Visits
If you have ever been curious about LinkedIn’s demographics, as well as LinkedIn’s visitor statistics broken down by country, city, and state, you’ve come to the right place! A while ago I stumbled across a very interesting and powerful website called Quantcast, which is used by 9 of the top 10 media agencies because they quite accurately quantify Internet audiences.

While some sites are not directly measured and only have estimated data at this time (such as Facebook and Twitter), LinkedIn is fully “quantified.” In other words, Quantcast directly measures LinkedIn’s visitors – which gives us some very interesting insights.

LinkedIn_Quantcast_Directly_Measured_Data Continue reading