Tag Archives: LinkedIn Profile Optimization

LinkedIn Profile Search Engine Optimization / SEO

I recently wrote about what happens when you search for yourself on LinkedIn.

Now I’d like to address what happens when people don’t search for you by name, but rather try to find people like you using “regular” keywords and titles.

When it comes to Internet search, the goal for most people and companies is to be on the first page of search results for your keywords, and ideally #1 if at all possible.

When you search LinkedIn with the titles you have on your profile and keywords you’ve mentioned in your metro area, do you show up in the first 10 results?

Have you ever wondered if there was anything you could do to positively affect your ranking in search results when someone searches LinkedIn looking for people like you? Have you seen heavily keyword-loaded LinkedIn profiles and wondered if it really does any good?

You could get lost in all of the YouTube videos and blog posts on the subject of LinkedIn profile optimization, but most of it is pure speculation.

Before I go into some detail as to what I think is going on with LinkedIn search ranking and what you might be able to do to positively affect your ranking, I’d like to show you a little experiment I’ve run and ask you to do something similar and see what happens.

You have searched or have had someone else search LinkedIn by the titles and keywords you used on your profile to see where you rank, haven’t you? Continue reading

Free LinkedIn Profile Optimization and Job Seeker Advice

I watched a YouTube video the other day in which someone was charging job seekers for LinkedIn profile optimization.

It bothered me.

While I appreciate capitalism and don’t fault people for recognizing and seizing an opportunity, I think that in today’s economy, job seekers deserve all of the help they can get, and the currently unemployed certainly don’t need another expense.

Seeing that YouTube video inspired me to create a series of six videos sharing my knowledge of LinkedIn Groups, Jobs, Companies, profile optimization and Internet research to help people make better use of LinkedIn in their current and future job search efforts. Continue reading