Tag Archives: LinkedIn Recruiting

My SourceCon Presentation – LinkedIn: Beyond the Basics

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I was honored to be asked to present at the Dallas 2012 SourceCon event – which turned out to be the largest SourceCon event ever!

When I was talking with Amybeth Hale back at the end of 2011 about what I’d like to present on, I asked if anyone had ever run a session solely dedicated to LinkedIn.

Now, I’ve been to every SourceCon save 2 (the first one and 2011/Santa Clara), I’ve spoken at 5 of them, and I couldn’t recall anyone delivering a LinkedIn presentation, and neither could Amybeth (for the ones I missed or sessions I did not attend).

That struck me as beyond odd, given how valuable a resource LinkedIn is for sourcing and recruiting.

What you see below is the deck from my “LinkedIn: Beyond the Basics” session, complete with YouTube videos.

 

 

How to Effectively Source Talent via Social Media & Networks

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Sourcing talent via social media requires an entirely different mindset than sourcing with other forms of human capital data, such as resumes/CV’s, employee directories, conference attendee lists, etc.

Back in early 2009, one of only 2 guest posts ever co-written on my site was published on the topic of non-standard descriptors and the role they play in social media. Valerie Scarsellato was a Sr. Sourcer at Intel Corporation at the time when she put together the framework for the original article on sourcing via social media, and she has now moved into a Segment Marketing Specialist role at Intel and is loving it. For those of you who feel that employer marketing/branding/communications is a logical extension of sourcing, Valerie would wholeheartedly agree with you – check out this video in which she discussed her award winning _codehearted; work for Intel.

Now that nearly 2 years has passed since the Searching Social Media Requires Outside-the-box Thinking article was published, social media usage has continued to explode – monthly visitors to LinkedIn and Facebook have doubled, they’ve nearly quadrupled for Twitter , and we now have Google+, Pinterest and others springing on the scene, making the topic even more relevant today. As such, I wanted to rework the original piece and update it with a few more examples.

The primary challenge when leveraging social media for sourcing talent is that nonstandard terminology is prevalent – it’s generally acceptable to use slang and other verbiage that would otherwise never be found on a resume, even when it comes to describing one’s profession.

If you use the same query terms when sourcing LinkedIn, Facebook, Twitter, etc. as you would when searching for resumes, you will certainly find people. However, you will also exclude a decent portion of the available results, unknowingly relegating them to Dark Matter and otherwise undiscovered talent. This is because you can only retrieve what you explicitly search for. Continue reading →

LinkedIn Sourcing Tip: Searching by Company? Beware!

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LinkedIn_Company_Search_Image_3aRecently, I wrote about the intrinsic issues associated with searching LinkedIn for potential candidates with specific industry experience, and how using the “Industry” field can actually prevent you from finding the people you’re looking for. 

A number of readers responded by suggesting a logical solution to the issue – searching by specific company name(s) instead of using LinkedIn’s “Industry” field.

It is a logical solution, but a potentially flawed one nonetheless.

I’m going to show you some reasons why, and if you read this post within the next 5 minutes, I’ll even throw in a LinkedIn  company search anomaly as an added bonus. Continue reading →

LinkedIn Search Results Sorting: Relevance or Keyword?

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Find_People_on_LinkedIn from www.linkedin.comWhen I deliver presentations on how to leverage LinkedIn to source candidates, I have the opportunity to get a sense of what most people seem to know about using LinkedIn.  Recently I have been making it a point to ask how people tend to sort their search results when searching LinkedIn, and the overwhelming majority leave their results sorting at the default value, which is “relevance.”

LI_Search_Sort6

I find this especially interesting, because most people do not seem to realize that when you sort your search results by “relevance” on LinkedIn, you are not getting results based solely on the search terms entered – you are getting results ordered by a combination of factors – including your “social graph.” 

LinkedIn’s definition of “relevance” is decidedly different than practically every other searchable source of potential candidates – Monster, Google, Applicant Tracking Systems, Twitter, etc. – and what LinkedIn *thinks* is relevant to you may actually not be based on what you are specifically looking for. Continue reading →

LinkedIn: Private vs. Out of Network Results

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LinkedIn: Private vs. Out of Network Results

I recently wrote about how to leverage LinkedIn’s Advanced Search Operators and I commented on LinkedIn’s relatively new search interface. Aside from search options, one other somewhat new aspect of searching inside LinkedIn using their search interface is that you can now return some results that are outside of your network. These typically appear as results without a name, and instead say “private”

NON-PUBLIC PROFILES

When you find a private profile, in some cases, the user has actually decided to not publish their LinkedIn profile publicly to the web. If this is the case, you simply cannot find them via Google via the site:command.

Here is an example – using LinkedIn’s search interface, I ran a simple single word search – Java.  Here is an example of a result that is outside of my network:

As you can see – this person is not in my network, and the result shows no name, just a headline title. When I click on the title, this is what I see:

Taking unique information from this profile, let’s try and use the site: command on Google to x-ray LinkedIn and see if we can find this person.

site:linkedIn.com “greater atlanta area” java “bank of america” suntrust Continue reading →