Tag Archives: Social Media

Insights from LinkedIn’s 2015 Global Recruiting Survey

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LinkedIn Global Recruiting Trends

Job boards vs. social media: What’s the most significant source of hire for companies globally?

LinkedIn recently surveyed over 4,000 talent acquisition leaders in 31 countries, gaining insights into source of hire, quality of hire, quantity of hire, talent brand, the future of recruiting and more, so if you haven’t already downloaded and reviewed LinkedIn’s 2015 Global Recruiting Trends e-book, I highly recommend you do so by clicking here.

While I’m going to share a few of the insights from the Global Recruiting Trends e-book (including the job boards vs. social recruiting), I highly encourage you to compare them with LinkedIn’s country specific recruiting and staffing e-books (Southeast Asia, Australia, India, U.K., Italy, Belgium, etc.) which can be found here. There are some significant differences, specifically when it comes to source of hire.

Continue reading →

Will 2011 be a Big Year for Recruiters and Social Media?

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I read a brief sidebar article in the November 1, 2010 Fortune magazine that detailed the hottest jobs of 2010 and I was pleased with what I saw, and I thought you would be too.

Apparently, Fortune worked with “LinkedIn’s top data crunchers” to pull some exclusive information about the job titles that saw the biggest percentage increase in 2010 over 2009.

Here are the 10 titles they listed:

  1. Social Media Manager
  2. Principal Sales Consultant
  3. Recruitment Officer
  4. Digital Designer
  5. M&A Analyst
  6. Investment Banking Analyst
  7. Junior Software Engineer
  8. Technical Recruiter
  9. Transition Manager
  10. Corporate Communications Manager

Recruiting and Social Media

It doesn’t take a rocket scientist to see a few themes here:

  1. Social Media Manager, Corporate Communications Manager
  2. Recruitment Officer, Technical Recruiter
  3. M&A Analyst, Investment Banking Analyst

Yes, I know some people might say that the tie between Social Media Manager and Corporate Communications Manager might be weak – but not necessarily.

Who is to say that Corporate Communications Managers can’t/don’t use Socialtext, Yammer, Confluence, Drupal, Jive, Novell Vibe or Salesforce Chatter to push corporate communications? Many already do! Continue reading →

What Social Recruiting is NOT

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Social_Recruiting_NotAfter recently writing about moving beyond the hype of social media and recruiting, I took some time to reflect quite a bit on the topic, and focused a critical eye on exactly what “Social Recruiting” is.

While there is no shortage of what people think “Social Recruiting” is, quite frankly – I’m not satisfied with any of the definitions and explanations I’ve found – most are too surface level and one-dimensional, as well as inaccurate, in my opinion. It seems that a large portion of what many people seem to be happy to accept as “Social Recruiting” is really nothing more than traditional job posting and employer marketing and branding in a 2.0 environment.

However, I can definitely appreciate the challenge of trying to nail down an accurate and concise definition of “Social Recruiting” – it’s quite the slippery fish. So rather than trying to answer the question of “What is Social Recruiting?,” I’m going to tell you what I think Social Recruiting is NOT. Continue reading →

LinkedIn Sourcing Tip: Industry Search Issue

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LinkedIn_Industry2Do you ever use social networks to such as LinkedIn to search for people with experience in a specific industry?

If you do, I can almost guarantee you that you are not finding everyone you’re looking for.

How?

There are intrinsic issues associated with any user generated content, especially when it comes to how users of social media identify themselves, and they can actually prevent you from finding the people you’re looking for.   Continue reading →

Job Boards Evolving With Social Media?

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With the rise in companies effectively leveraging SEM (Search Engine Marketing)/SEO (Search Engine Optimization), vertical job search engines such as Indeed and SimplyHired, and social media campaigns, it seems as if many feel that the ROI of posting jobs on the major job boards has steadily declined.  Perhaps this is where the strong anti-job board sentiment comes from within the recruiting and staffing industry.

However, there is another side to the job board coin – the resume databases. Personally, when I think of the job boards, I think of their resume databases – not job posting. Job posting is job posting – whether it’s on a corporate website, paid job board, a free board, LinkedIn, Twitter, or Indeed.  While it can definitely work, it’s a passive and reactive technique that has a low ROI in most cases with many respondents who do not meet the basic qualificiations of the position posted.

As the positive buzz surrounding social media and social networking sites continues to build and the negative buzz surrounding the major job boards seems to rise, I knew it was only a matter of time before one of the major job boards stepped out of the proverbial box and took an evolutionary step forward. Continue reading →

LinkedIn Poll: Job Boards More Effective for Getting Jobs

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Job Boards vs. Social Media – which is more effective at helping people get jobs?

At least for now, statistics appear to support that job boards are either more widely used to find jobs, or simply more effective at landing people jobs than social networking sites.

According to a recent LinkedIn poll, 4310 people responded and 22% of the respondents used a major (Monster, Careerbuilder, ec.) or niche job board (Dice, The Ladders, etc.) to find their last job vs. 6% who indicated that they landed their last job through the use of a social networking site (LinkedIn, Facebook, etc.).

Here is the link to the poll results. Continue reading →

Job Boards vs. Social Networking Sites

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I follow a number of recruiting blogs as well as many sourcers and recruiters on Twitter and I see a growing trend of job board bashing – typically comparing them (very) unfavorably to social networking sites and applications.

I love and leverage social networking as much as the the next recruiting professional, but I refuse to just blindly follow the crowd or jump on the bandwagon when it comes to anything. With all of the buzz about social media and so many people running away from and disparaging the job boards, I am going to step out of the crowd and try to figure out where this perspective that job boards = old/bad, social networking = new/good comes from, because to me, some of the reasoning doesn’t add up.

JOB BOARDS: JOB POSTING vs RESUME DATABASES

First, let me say that when I think of the job boards, I think of their resume databases – not job posting. Job posting is job posting – whether it’s on a paid job board, a free board, LinkedIn, Twitter, or Indeed.  While it can definitely work, it’s a passive and reactive technique that has a low ROI in most cases with many respondents who do not meet the basic qualificiations of the position posted.

I ACTUALLY USE BOTH JOB BOARDS AND SOCIAL NETWORKING

One thing I want to make clear is that I actually have access to and use major paid job board resume databases, and I also use LinkedIn, Twitter, and Facebook. It is very important to realize that some people who speak negatively about the major job boards actually don’t use them. I am not really sure how someone can review or form an opinion of a product they don’t use. I’ll leave that for you to figure out.

EXCELLENT BLOG POST

This well-presented post was brought to my attention via Twitter recently: Top 5 Reasons Why You Should Recruit Thru Social Networks, and I agree with most of the points made and reasons presented. However, because there is an undertone of job boards = old/bad and social networks = new/good, it offers a good platform to me to offer some counterpoints.  Continue reading →