What does LinkedIn’s new InMail policy mean for you? That depends on how effective your InMails are and the response rates you can achieve.

If you have a premium account with LinkedIn and haven’t been living under a rock, you are aware of LinkedIn’s InMail policy change which will, for most people, reduce the total number of InMails they are able to send.

However, their new policy does open up the possibility of unlimited InMails, provided you can achieve a 100% response rate.

Yes, it really is that simple. :)

Of course, even for folks with ridiculously effective messaging, there are a number of reasons why it is practically impossible to get a 100% response rate (e.g., people respond via email instead of through LinkedIn, people not logging into LinkedIn for long periods of time, people simply ignoring InMails, etc.).

However, if you can figure out how to get a much higher than average rate of response, you can actually end up with more InMails under LinkedIn’s new policy than the old.

Let me show you. Continue reading →