How to Search Twitter for Sourcing and Recruiting

Posted by | April 06, 2009 | How-To's, Twitter | 24 Comments

It appears that many people in the sourcing, recruiting, and staffing industry are all a-twitter about Twitter these days. My professional opinion is that Twitter is best utilized for personal and corporate branding, as well as socializing job opportunities – in other words, PASSIVE sourcing and recruiting techniques.

However, even if you’re a Twitter-hater, you cannot deny the buzz and the traffic that Twitter has been generating (1200% YOY growth). Also – did you know that Twitter just surpassed LinkedIn in terms of unique U.S. visitors in March? As such, it would be foolish for sourcers and recruiters to avoid trying to figure out how to best leverage the 14 million+ Twitter users to identify potential candidates.

Using Twitter for Active Candidate Identification

If you’ve ever found yourself wondering if you should and how you can leverage Twitter in your ACTIVE talent identification efforts, you’ve come to the right place.

While Twitter is an intrinsically shallow source of human capital data (140 character Tweets and 160 character bios), unlike Facebook – it is quite searchable. In this post I am going to review and compare 6 effective methods of searching Twitter for ACTIVE candidate identification: Twitter’s Advanced Search, Power Twitter, TweetDeck, Twellow, TweetGrid, and X-Ray searching Twitter – including 5 video walk-throughs of how to maximize your searching efforts with each application.

Searching Twitter with…Twitter

Twitter’s advanced search interface and functionality is quite robust, supporting standard Boolean search with AND (any space is an “implied AND”), OR, NOT (via the – sign), and phrase searching, as well as special search operators such as the hashtag (#).

Three of the most useful search features of Twitter are hashtags, geocoding, and RSS feeds.  When it comes to trying to find people with specific skills who live in specific places, being able to track groups/conversations via hashtags and to search by location is HUGE. Also, it’s highly convenient to essentially convert a search into an RSS feed that you can keep tabs on.

Rather than write about how to leverage Twitter’s hashtags, geocoding, and RSS feeds – I’ll go a step further and show you how they work in this short video. I can almost guarantee you that you’ll learning something new by watching this (please be patient – it might take a few moments to load):

The downside to searching Twitter with Twitter’s search interface is that it only appears to search Tweets – not the text contained in the bio section of the Twitter profile. This is unfortunate because some very good data can be found in the bio section, including professional/employment data including skills, technologies, and titles that can help you identify potential candidates.

Searching Twitter with the Power Twitter Extension for Firefox

If you use Mozilla’s Firefox Internet browser, you can harness the power of Twitter’s search functionality right from your browser with the Power Twitter add-on.

Once you download and add Power Twitter to Firefox, you can conveniently type your searches into the Power Twitter search bar located at the top of your browser window:

And hit “Enter” to be taken to your results:

Using the Power Twitter add-on essentially affords you all of Twitter’s search power and functionality, all from the convenience of your Firefox browser.

Searching Twitter with TweetDeck

TweetDeck is a fantastic application I use to manage Twitter – I highly recommend it. Not only does it allow you to easily track Tweets, replies, and direct messages – you can also use it to run searches and keep tabs on the results in real-time.

TweetDeck supports AND, OR, NOT (- sign), phrase, (quotation marks) and hashtag (#) searching. Click on the image below to view a short video of how to execute searches for candidates using TweetDeck (please be patient – it might take a few moments to load):

The one major limitation of using TweetDeck for searching for candidates is that it unfortunately does not support the ability to search by location. You cannot use Twitter’s near/within operator combo to target local results, and TweetDeck does not search the bio or location fields of Twitter profiles where location data can also be found. You can of course try and search for mentions of cities and locations in actual Tweets – but this is an unreliable and ineffective way of yielding relevant and local results.

Searching Twitter with TweetGrid

TweetGrid is an interesting application that allows you to create a Twitter search dashboard that updates in real time. TweetGrid supports AND, OR, NOT (- sign), and phrase searching (quotation marks). It also allows for reliable location searching via geocoding and the near/within operator combo. Here is the full list of TweetGrid search operators/functions.

With TweetGrid you can configure and create a search dashboard to track and display the results of multiple searches – you can choose how many searches you’d like to track.

View this video clip for a quick walk-through of the search functions and features of TweetGrid (please be patient – it might take a few moments to load):

 

Searching Twitter with Twellow

Twellow is a solid Twitter application that affords users a number of benefits. Searching Twellow to identify potential candidates can be accomplished using Twellow’s own take on the standard Boolean search operators: AND (&), OR (|), NOT (-sign) and phrase searching (quotation marks).

What’s great about Twellow is that unlike Twitter’s Advanced Search, Twellow searches text in Tweets AND in the bio and location fields.  Additionally, Twellow also supports field-specific searching with the @ operator – allowing you to target words and phrases in the name, screen_name, location, bio, and extended_bio fields. Click here to see a complete list of Twellow’s search operators.

What Twellow doesn’t have is location search powered by geocoding. Location searching is accomplished by searching for mentions of your target locations in Tweets and the location field.

Click here for a short demonstration video of how to search Twellow for candidates (please be patient – it might take a few moments to load):

TwellowHood

Before moving on, I wanted to show you an interesting feature of Twellow that involves an interactive map that you can click on to zoom-in to explore locations in the U.S. and Canada to find lists of people on Twitter by city. 

Here’s a quick video demonstrating TwellowHood’s functionality – click on the image (please be patient – it might take a few moments to load):

The downside to TwellowHood is that you cannot sort the results nor can you search them.  They appear to be sorted high to low by # of followers by default. Also – although the TwellowHood map is currently only for the United States and Canada, they are working to add other countries in the near future.

X-Ray Searching Twitter

If you don’t want to use someone else’s Twitter application to search for people on Twitter, you can always try and use an Internet search engine to X-Ray Twitter for the information you need. Thankfully, Twitter is very “X-Rayable.”

For example, let’s say you’re targeting people who mention PHP and who live in the Atlanta area.  You could go to Google and enter this:

site:twitter.com atlanta php ~develop -jobs

Here’s a snippet of the page 1 results (over 400 total results):

You can see results for an Atlanta PHP group, a job posting for a developer, and PHP developer – all in Atlanta.

Using the Exalead search engine, we can tap into the power of proximity searching and look for people on Twitter who mention PHP within 5 words of some mention of coding or the word developer:

site:twitter.com AND PHP AND (code OR coding OR coder OR developer) NEAR/5 PHP AND atlanta

Here’s a screenshot of some page 1 results:

Clicking on @cspruck to sample the quality of the results:

A PHP developer in a suburb of Atlanta – success!

Conclusion

With the many existing Twitter applications available today and the new Twitter apps that seem to pop up almost weekly, it’s easy to get overwhelmed and not know where to begin.

From what I have been able to get my hands on, I think that Twitter’s Advanced Search, Power Twitter, TweetDeck, Twellow, TweetGrid, and X-Ray searching Twitter are the most effective means by which to actively search for and identify potential candidates.

Here’s a quick review of the pros/cons of each:

Twitter Search

  • AND/OR/NOT + phrase search
  • Precise location search via geocoding
  • Hashtag (#) searching to track relevant topics/conversations/threads
  • Ability to configure RSS feeds for search results
  • No ability to search bio field, where valuable and relevant information can be found

Power Twitter

  • Convenience of all above Twitter search functionality straight from Firefox browser

TweetDeck

  • AND/OR/NOT + phrase search
  • Hashtag (#) searching to track relevant topics/conversations/threads
  • No ability to search by location – neither geocoding nor location field searching supported
  • Searches only Tweets – no bio info/data

TweetGrid

  • AND/OR/NOT + phrase search
  • Precise location search via geocoding
  • Hashtag (#) searching
  • Ability to create a Twitter search dashboard to get real-time results for up to 6 searches
  • Does not appear to search information contained in the bio field
Twellow
  • AND/OR/NOT + phrase search
  • Searches Tweets, location, and bio fields by default
  • Ability to specifically target and search fields: bio, location, etc.
  • Location search via geocoding not supported
  • TwellowHood a nice location search feature, but not searchable or sortable
X-Ray Search
  • Ability to leverage search engine specific operators/functionality (Google’s synonym search, Exalead’s proximity search, etc.)
  • Can search information in Tweets, bio, and location fields
  • No ability to perform geocoding location search

Instead of being limited to potentially sinking significant amounts of time into Twitter with PASSIVE sourcing and recruiting techniques that have a low ROI, you’re now armed with several methods of taking an ACTIVE role in leveraging Twitter to search for, find and acquire candidates!

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About Glen Cathey

Glen Cathey is a sourcing and recruiting thought leader with over 16 years of experience working in large staffing agency and global RPO environments (>1,000 recruiters and nearly 100,000 hires annually). Starting out his career as a top producing recruiter, he quickly advanced into senior management roles and now currently serves as the SVP of Strategic Talent Acquisition and Innovation for Kforce, working out of their renowned National Recruiting Center with over 300 recruiters. Often requested to speak on sourcing and recruiting best practices, trends and strategies, Glen has traveled internationally to present at many talent acquisition conferences (5X LinkedIn Talent Connect - U.S. '10, '11, '12, Toronto '12, London '12, 2X Australasian Talent Conference - Sydney & Melbourne '11, '12, 6X SourceCon, 2X TruLondon, 2X HCI) and is regularly requested to present to companies (e.g., PwC, Deloitte, Intel, Booz Allen Hamilton, Citigroup, etc.). This blog is his personal passion and does not represent the views or opinions of anyone other than himself.

  • Regina

    As always a great article…Keep up the good work

  • Tina

    Hi,
    It was a very informative and interesting read and watch. Thank you for sharing your knowledge with everyone.
    I am not an avid user of Twitter, although registered there and can see the potential it has. I was wondering whether you have researched sourcing people residing outside US, as the Middle East for example, and in particular UAE? I am primarily using http://www.linkedin.com for name gathering and would appreciate to get your or anyone’s feedback on sourcing candidates in the UAE. Thanks!

  • http://www.linkedin.com/in/jennydevaughn Jenny DeVaughn

    http://www.nambu.com is amazing upgrade from TweetDeck for Mac users. Too bad I’m a PC.

  • howard bin

    I think that TweetGrid is using the search API that Twitter provides for anyone for free, and they should mention that or put a small “Powered by twitter” in the website but unfortunately they did not. Using twitter API, TweetGrid has the same search capability as Twitter search, and also has the same downside which is
    “No ability to search bio field, where valuable and relevant information can be found”. The only new thing in TweetGrid is that you can have multiple searches (Up to 9 searches) in one page.

  • Art Vandalay

    While the article is well done, and it shows a few good ways to search Twitter- I think Twitter could be a terrible waste of time when searching for candidates. Just looking at the results you get- there is hardly any valuable information available, which means after you find a tweet that looks like it’s from a business person, rather than a bored blogger- you have to do more research to figure out exactly what the heck it is they do for a living (besides tweet)
    LinkedIn is a much better source for finding candidates. You get their title and company at the least- and a lot of times prior work experience, education, and a brief profile.

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  • http://www.twitter.com/nilya_23 Aylin

    Hi there,

    Thanks for sharing your knowledge and thoughts, I think you’ve sumed up twitter as a potential recruitment/sourcing tool very well.
    I love Twitter as it creates a opportunity to network with people globally with similar interests as you. I’ve been noticing more and more recruiters spamming job ads and i think to myself, whether that actually works for them?
    Twitter is a great tool for creating connections but as a direct recruitment tool, i agree with you and think that it won’t pick up in Aus like it did in the US.

  • http://None Priti

    Hi Glen,

    I am very glad to have bumped in to this amazing website which is truly informative and encouraging for people like me who are constantly looking to leverage their skills.
    It takes a lot of effort and heart to share one’s wisdom with others and that too for FREE !! So…My heartfelt thanks for sharing your articles…
    I am and was not crazy about using Twitter, but now I am motivated to master this technique too other than depending on Google and LinkedIn

    Thanks Again for everything

    Many Regards
    Priti Goel

  • Jamie

    tweepsearch.com may be useful as well. It searches twitter profile and bio information.

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  • Sarang Brahme

    Hi Glen,

    Recently I started exploring twitter as a sourcing tool and this article has given me a great head-start to my journey. I really thank you for this information which is a text-book for me….

    Sarang

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  • Boolean Black Belt

    Thank you to everyone who has commented – I sincerely appreciate your feedback and thoughts!

    Jamie – thanks for the heads-up on TweepSearch – I’ll definitely check it out.

  • http://www.twitter.com/pbeximer Patrick Byrd

    Glen,

    Don’t forget http://www.wink.com has search fields for name, location, and other information (essentially a bio search), that goes out and gathers up results across several social networks (facebook, twitter, myspace, even flickr).

    -Patrick
    @pbeximer

  • Ali

    Glen,
    Many thanks! Thanks also to your bloggers who offered some great resources and/or tips.

    Ali

  • Brooke

    Thanks so much for the info!! You are awesome!!

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  • http://www.Tweecal.com tweecal

    I have built a search engine to collect jobs from twitter, also a web Cv where users can post their profiles to be searched by recruiters. So you may want to check it out

  • Joseph

    Thank you…wonderfull

  • Marin

    is there a way i could embed one of these videos onto my research tips page?

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