Tag Archives: MySpace

Searching Social Media Requires Outside-the-Box Thinking

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Non-Standard Descriptors and the Role They Play in Social Media

Article by Valerie Scarsellato, Sr. Sourcer at Intel Corporation
Co-written by Glen Cathey

Sourcing has always been a significant component in the recruiting lifecycle. However, in recent years, sourcing has taken a giant step into the forefront and has become recognized as the solid foundation at which successful recruiting rests upon in order to identify and secure top-level talent, no matter what industry you may be supporting.

One of the newest tools available for sourcers and recruiters to leverage to find candidates is Social Media (SM). These days, it seems as if nearly everyone from CEOs of Fortune 500 companies, to inventors in various fields, to the grandmother of your best friend has a Myspace or Facebook page or a LinkedIn or Twitter profile.

Twitter happens to be my personal preference in the SM realm. It also happens to be the fastest growing Social Media application at 1200% in the past year!

Although some people are still discovering and testing the waters of the Twitterverse, a diverse and large population (over 14M visitors in March – surpassing LinkedIn!) spanning nearly all industry segments has already fully jumped on to the real-time messaging bandwagon in order to share information or blurt out a piece of nonsense rolling around in their head.

Understand Social Media Users

With the significant levels of attention and traffic being driven by Social Media, it’s critical for sourcers and recruiters to understand how to best utilize SM for talent identification. Technology is ever-evolving and those of us in sourcing/recruiting/talent acquisition roles (even we have many titles!) are constantly having to play catch-up with those that create each new SM application.

After attending one of Glen’s focused and information-packed FREE webinars, I had an epiphany. It’s true – we need to build the right search strings in order to filter through and find the right people we are targeting. In order to do that effectively, I realized that we as sourcers need to understand the psychology of the people we’re searching for and be aware of how they think of and refer to themselves in order to return highly relevant results when searching Social Media. Continue reading →

Job Boards vs. Social Networking Sites

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I follow a number of recruiting blogs as well as many sourcers and recruiters on Twitter and I see a growing trend of job board bashing – typically comparing them (very) unfavorably to social networking sites and applications.

I love and leverage social networking as much as the the next recruiting professional, but I refuse to just blindly follow the crowd or jump on the bandwagon when it comes to anything. With all of the buzz about social media and so many people running away from and disparaging the job boards, I am going to step out of the crowd and try to figure out where this perspective that job boards = old/bad, social networking = new/good comes from, because to me, some of the reasoning doesn’t add up.

JOB BOARDS: JOB POSTING vs RESUME DATABASES

First, let me say that when I think of the job boards, I think of their resume databases – not job posting. Job posting is job posting – whether it’s on a paid job board, a free board, LinkedIn, Twitter, or Indeed.  While it can definitely work, it’s a passive and reactive technique that has a low ROI in most cases with many respondents who do not meet the basic qualificiations of the position posted.

I ACTUALLY USE BOTH JOB BOARDS AND SOCIAL NETWORKING

One thing I want to make clear is that I actually have access to and use major paid job board resume databases, and I also use LinkedIn, Twitter, and Facebook. It is very important to realize that some people who speak negatively about the major job boards actually don’t use them. I am not really sure how someone can review or form an opinion of a product they don’t use. I’ll leave that for you to figure out.

EXCELLENT BLOG POST

This well-presented post was brought to my attention via Twitter recently: Top 5 Reasons Why You Should Recruit Thru Social Networks, and I agree with most of the points made and reasons presented. However, because there is an undertone of job boards = old/bad and social networks = new/good, it offers a good platform to me to offer some counterpoints.  Continue reading →