Tag Archives: Recruiting Training

Free Content Does Not Mean Low Value

I am well aware that readers come to my blog because I freely share what I feel is basic and common sourcing and recruiting knowledge and information. Quite honestly, that’s one of the major reasons why I write in the first place – to provide value and to help others.

The ROI of Cheap Training

I am not sure if you had the opportunity to read this recent post on ERE titled The ROI of Cheap Training, but I recommend that you do so if you haven’t, as I will be addressing some of the points raised in the article – most specifically point #5.

Joshua Letourneau responded to the ERE post with well articulated points (see the comments section), and I commend him for speaking up and “keeping it real” – it’s refreshing and unfortunately not common enough in the staffing and recruiting industry.  I am sure that Joshua is not alone in his perception of how point #5 in the article came across – in fact, I am stunned that there have not been more responses like his. Perhaps no one else has had the courage to speak up.

Negative Campaigns

When I read the ERE post, I was surprised to see statements such as, “Look at the source of the free webinars and inexpensive workshops from these self-proclaimed experts,” “Where did they come out of the woodwork?,” and “These “overnight gurus” are looking for quick cash in the meantime to cover their bills.” Those comments immediately struck me as unnecessarily negative, disparaging, and anti-competitive.

Imagine if you saw a commercial for Coca Cola in which they warn consumers to “Look at the source of these less expensive soft drinks and those offering self-proclaimed delicious beverages,” or “Where did these new beverages come from?”

How would that be perceived?

Remember not too long ago when Google’s CEO called Twitter a “poor man’s email system?” That wasn’t taken so well – read the comments section of the post. Hopefully you can see where I’m going with this. Continue reading