LinkedIn Group Strategy Archives - Boolean Black Belt-Sourcing/Recruiting

While there are many ways of growing your LinkedIn network, I’d like to share one with you that is remarkably easy and effective, strategic, and likely one that you haven’t seen before.

Here’s the short version:

Convert highly connected group-only connections to 1st degree connections.

Why is this so effective?

There are a few reasons:

Converting people who are beyond your 3 degree network on LinkedIn directly to 1st degree connections is pretty much one of the biggest jumps you can make. Converting 2nd degree connections to 1st degree connections doesn’t provide as big of an infusion of new people into your LinkedIn network as would converting a 3rd degree connection directly to a 1st degree connection, and going totally beyond your 3 degrees of separation to group-only connections and moving them directly to 1st degree connections brings the largest infusion of new people into your LinkedIn network, because the 1st, 2nd, and 3rd degree connections of your group-only connections are ALL beyond your network before you connect with them. Follow me? :)
Specifically converting highly connected people people who are beyond your 3 degree network on LinkedIn to 1st degree connections yields you the largest net gain to your 1st, 2nd, and 3rd degree networks.
Sending invitations to connect to people you share a group with is one of the easiest and most effective methods of connecting with people you don’t know directly. If you’re one of those folks who thinks you shouldn’t connect to people you don’t know on LinkedIn, I’ve got an article coming on that subject shortly – so stay tuned.
Super connectors (people who are highly connected on LinkedIn) are more likely to accept invitations to connect from people they don’t know personally.

Here’s how find and convert highly connected group-only connections to 1st level connections: Continue reading →

At the time of this article, there were 1,236,675 LinkedIn groups. With so many groups, how do you find and choose which groups to join?

Depending on your LinkedIn group strategy, you may be interested in finding the largest groups of a specific type.

LinkedIn groups are very searchable, and when you start typing letters into the search box, you will get a dynamically updated list of groups matching the letters/words you input, typically (but not always exactly) sorted by the number of members.

Being the search geek that I am, I wondered what would happen if I executed a null search – a query for nothing.

Many search engines/interfaces don’t allow null searches, and others that do tend to return only partial results. For example, with LinkedIn’s people search, you can’t search all of LinkedIn without entering a keyword – you will only get results from 1st degree, 2nd degree, and group connections. You have to enter a keyword in order to dip into the people categorized as “3rd + Everyone Else,” representing the deep end of the people pool on LinkedIn.

However, lucky for us, a null search of LinkedIn groups not only works, it returns all groups sorted primarily by the number of members. That makes it remarkably simple to find the largest groups on LinkedIn. Continue reading →

Boolean Black Belt-Sourcing/Recruiting

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Tag Archives: LinkedIn Group Strategy

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