Twitter’s been around for nearly 8 years and has always been popular in recruiting circles, but there are still plenty of recruiters  who don’t use Twitter to its full potential or are simply new to using Twitter for recruiting.

For example, just the other day I noticed in one of my Hootsuite streams a recruiter with 3 followers tweet about a job. I found this interesting so I decided to tell the world what I had seen via Twitter and LinkedIn to see what kind of a response it would generate.

I got a surprising number of responses in defense of the unnamed recruiter, even though there was no attack to defend against, which I found very interesting.

Many of the responses were “Hey, you gotta start somewhere,” which of course is true. However, I would argue posting jobs without a decent number of followers from your target talent pool is like buying a lottery ticket – it is a hope based action/strategy.

Seeing a  senior recruiter with 3 followers tweet about a job and seeing the small flood of comments I received on my observation, I decided it’s time to create a guide detailing the recipe for successfully using Twitter for recruiting. Continue reading →