The State of Candidate Sourcing – SourceCon 2010 DC

Posted by | October 18, 2010 | SourceCon | 7 Comments

SourceCon_LogoDid you attend the SourceCon event in D.C. at the International Spy Museum online? Did you watch it via live stream? Did you miss it altogether?

Whether you attended or viewed SourceCon 2010 or not, I’d like to share with you my reflections on the event, including:

  • An observation and a question about social recruiting vs. sourcing
  • The fact that sourcing does not just mean using the Internet
  • Mike Notaro has raised the bar for conference knowledge sharing
  • An open call to talented sourcers all over the world

Is Social Recruiting Sexier than Sourcing?

In the weeks preceding the Social Recruiting Summit at Microsoft in Seattle, I noticed there was quite a strong online buzz surrounding the event, which took place on September 13th. SourceCon kicked off on September 28th, and if I had to hazard an estimate, I’d say the “buzzometer” reading for SourceCon was no more than 50% of what it was for the Social Recruiting Summit. I also believe the attendance for the Social Recruiting Summit event was stronger than SourceCon’s. Does anyone have the stats?

I’m not sure if this is because the Social Recruiting Summit stole SourceCon’s thunder by being the first of the 2 events in the same month, the fact that the SRS event was being held at Microsoft (okay, I wanted to be there), or if “social recruiting” is simply sexier than sourcing now.

I think it was likely a combination of all three factors.

What’s your take?

Women are Excellent Codebreakers

Washington D.C. is a cool place. I was happy to return to my old stomping ground, as I was born in Maryland and lived there and in Northern Virginia for 34 years of my life. It’s where I stumbled into recruiting (what sourcer or recruiter didn’t stumble into their profession?).

Despite living within 20 miles of D.C for the vast majority of my life, I had never been to the International Spy Museum, which is where the SourceCon event was held. I did not know what to expect, and given that I am somewhat of a skeptic when it comes to all things, I was prepared to be underwhelmed.

At the end of day one I took the tour of the museum, and not only was it was fascinating, it was impressive. If you’re in D.C., I do recommend you take a tour. If all you know about spying is from what you’ve seen on television and in the movies, prepare to be amazed at some of the things that have taken place in the name of espionage, which can only leave you wondering what you’ll never know about what’s taking place right now to protect your safety.

Of particular interest was one display focused on the German Enigma machine –  I read that at one point the Allied forces employed over 12,000 people in codebreaking efforts (including the infamous and supposedly unbreakable Enigma cipher), of whom over 80% were women. Cool!

Given that statistic (and the photo below), it appears we need more sourcing representation of the non-male persuasion at these events. :-) To her credit, Amybeth took this shot (thanks for hanging with the XY’s!).

SourceCon_After_Dark_Late_Night_Hacking

Sourcing is More than just Internet Search

Having attended 3 SourceCon events, I would have to say the majority of the sourcing content focuses heavily on Internet sourcing. By Internet sourcing I mean using Internet search engines to find resumes, names, leads, etc.

Am I the only person thrown by this?

I’m no stranger to using Internet search engines to find people and information, but I’ve been spoiled my entire (nearly 14 year) career by having access to highly searchable and well populated resume databases, both internal and external. When I need to find people with specific skills and experience, I don’t go to the Internet first – I go to the deepest, most structured data I have access to, and for good reason (see my keynote).

I can’t be the only person with access to highly searchable and structured data, can I?

Don’t other people want to hear more about searching resume databases? Or is it that people assume searching resume databases is easy? News Flash: Just because you can find some resumes doesn’t mean you’re finding the best people, let alone all of the people you actually have access to. In fact, the dirty little secret is that a large chunk of the available search results of every database, social network and the Internet is never actually found. Contemplate.

Speaking of social networks, what about sourcing LinkedIn or Twitter? Both are highly searchable, although not necessarily deep in data, and LinkedIn is particularly well structured (current title, current employer, school, industry, etc.).

One logical explanation for the strong focus on Internet sourcing is that we all have access to the Internet, so at the very least, it’s a common playing ground. But so is LinkedIn, and so is Twitter. Also, I’m pretty sure a good number of people attending the SourceCon events likely have access to at least one of the “Big 3″ job board resume databases (Monster, Dice, and Careerbuilder).

On the non-Internet sourcing front, I was particularly pleased to see Maureen Sharib present on phone sourcing (great video demonstration and nice to finally meet you!), and we could all benefit from more phone sourcing content at future SourceCon events.

Mike Notaro Set the Bar for Sharing

Mike presented on the topic of automation and shocked most of the audience with the depth of his content. I love the fact that he titled his session “Automation 101″ – I think most people would have called it “Automation 401.” :-)

What really struck me was the fact that he took the time to prepare a veritable portfolio of sourcing resources for people to download via drop.io, including pre-configured Yahoo Pipes, Google Docs and a Tweet scheduler to learn from, modify and experiment with. At the end of his slide deck he also has extensive how-to documentation that anyone can follow.

On behalf of the sourcing community, thank you for not only sharing your knowledge, but also for taking the time and effort to create such extensive downloadable content for everyone to use!

Olly Olly Oxen Free

For the majority of my recruiting career, I’ve had my head down simply getting stuff done.

Using a classic pre-1980′s black and white kung fu movie analogy, I was the guy who was raised in an secluded mountain top dojo who spent his entire life training, learning, practicing, sparring and fighting, totally unaware of the outside world. As someone who’s self-taught and who has worked at the same company for nearly 14 years, I quite literally had no idea there were other people out there who were as passionate about sourcing as I was.

Back in 2007 I stumbled, completely by accident, across something online mysteriously referencing “SourceCon.” Unfortunately, I found out about it too late to attend. However, I was intrigued that there was an event solely focused on talent discovery and identification – I made it a point to keep an eye out for the next one.

As MC Jaquith noted to the SourceCon audience in DC, I attended the 2nd SourceCon event in ATL in total stealth mode. Some would say I was a “lurker.” Honestly, I had no idea what to expect, and I didn’t know anyone – I was there to check out the scene and see what these people knew in comparison to what I knew.

In less than 2 months after that event, I started blogging in October 2008.  Since then, I’ve delivered 2 SourceCon keynotes in 1 year.

The moral of this story is that I know there are many talented people out there who are passionate about the sourcing process and the various techniques, methods, strategies and technologies associated with sourcing candidates, who are doing great things in the talent discovery and identification space, who are at their desks with their heads down just getting their jobs done and making things happen for their employer. If you know someone who fits this description, encourage them to attend SourceCon events!

The global sourcing community can benefit from these people – fresh ideas, experience and perspective. And if you happen to be of those people I just described, lurking on my blog (yes, I know you’re out there – it’s all good!) and watching SourceCon events online, come to the next SourceCon in New York city on February 8th and 9th.

If you know a thing or two and have knowledge to share, you just might find yourself presenting on the SourceCon stage at some point, enriching the International sourcing community!

Related Posts Plugin for WordPress, Blogger...

About Glen Cathey

Glen Cathey is a sourcing and recruiting thought leader with over 16 years of experience working in large staffing agency and global RPO environments (>1,000 recruiters and nearly 100,000 hires annually). Starting out his career as a top producing recruiter, he quickly advanced into senior management roles and now currently serves as the SVP of Strategic Talent Acquisition and Innovation for Kforce, working out of their renowned National Recruiting Center with over 300 recruiters. Often requested to speak on sourcing and recruiting best practices, trends and strategies, Glen has traveled internationally to present at many talent acquisition conferences (5X LinkedIn Talent Connect - U.S. '10, '11, '12, Toronto '12, London '12, 2X Australasian Talent Conference - Sydney & Melbourne '11, '12, 6X SourceCon, 2X TruLondon, 2X HCI) and is regularly requested to present to companies (e.g., PwC, Deloitte, Intel, Booz Allen Hamilton, Citigroup, etc.). This blog is his personal passion and does not represent the views or opinions of anyone other than himself.

  • http://magicsourcer.wordpress.com Sarang

    Thanks Glen. You have summed up SC really well.

    I could not resist putting my words on your point about “Whether Social Recruiting is sexier than Sourcing”. I think sourcing is a very wide and dynamic concept. Social Media Recruiting is just a part of it. Being a new and most spoke-about concept – it is attracting this buzz. We need to remember that Sourcing is much more than social recruiting. To SourceCon’s credit – it put forwarded few interesting topics like Human Capital & Recruiting Intelligence along with phone sourcing. You can’t differential social media recruiting VS Sourcing – as SM Recruiting is merely part of Sourcing.

    I definitely echo your points about reaching to wider audience and participation. I believe this will add more value to what SC is already doing.

    These all conferences have their own statements to make – SC is definitely more all-in-one package conference.

    Thoughtful post as always!!!

  • Tom Bolt

    Fantastic summary of SC…and I particularly like the mountain top dojo analogy because I’ve been there. Not to steal anybody else’s tagline, but I’m the Black Belt Lurker. Speaking to you and others between the sessions at SourceCon, it was revealed to me just how much of a leech I have been by sucking the knowledge out of others. I heard the “call to action” before you brought it up in this blog post, so I am looking for the appropriate vehicle to “pay it forward” and bring something new to the table. (Notice I didn’t say “pay back”…who could teach Mike Notaro anything!!!)

    Thanks to you and the other presenters for a truly meaningful experience both at the event and in the continuing dialog.

  • http://www.researchgoddess.com Amybeth Hale

    Lots of lurkers everywhere Glen :) I invite the lurkers to comment on http://www.sourcecon.com as well! We want your thoughts, we want you to share what you want from this community. I appreciate your observations as always Glen. Your input is always well thought out. Thank you for such a comprehensive analysis of the conference. And… I will always hang with the XYs to remind them that girls rule!

  • http://www.techtrak.com Maureen Sharib

    That 80% figure is fascinating.

    I believe phone sourcing is pretty much ruled by females but it’s not something I’m wholly ready to stake a claim on.

    I’d love to hear from more male phone sourcers at future Sourcecons!

    I was delighted to be there and pleased-as-punch to be asked to present!

    I had a lot of fun and was especially impressed by your keynote presentation as I’ve been so impressed so often by you in the recent past.

  • http://twitter.com/starbucksjobs jer

    Is Social Recruiting Sexier than Sourcing?
    YES

  • http://stacktics.net Mike Notaro

    Much love Glenn <3 Thanks for the kind words, hehe. It's all about progression. Kudos to you as well for promoting and pushing forward yourself, yours was the best presentation I've heard to date across all of the SourceCon's I've been to.

    Thanks to Tom also, lol. That had me laughing quite a bit when I read it! =D

    Cheers^^

  • http://www.booleanblackbelt.com Glen Cathey

    @ jer – why am I not surprised at your response? :-)

    I do realize social recruiting is sexier to most people than sourcing is, but as Sarang pointed out – leveraging social media is a part of sourcing. You can’t establish and build a relationship with someone via social media that you haven’t already identified (sourced). And using social media to post jobs and for corporate branding only affects/reaches/draws the minority of all candidates…the active ones, which in many cases are not representative of the best candidates that you could find if you tried. Approximately 66% of all people using social media will not be drawn to you, nor will they stumble into your content – you must proactively identify (source) them.