As with all new and bright shiny objects, people are quick and eager to make blind and wild predictions, and Facebook’s Graph Search is an excellent example.

Facebook announced Graph Search on January 15th, and there are already 100’s of articles published on the possibilities, including how Graph Search will challenge Google in advertising, Match.com & eHarmony in online dating, Yelp and others in services, travel and entertainment, and yes, even LinkedIn and Monster in recruiting.

When Mark Zuckerberg himself says “One of my favorite [Graph Search] queries is recruiting. Let’s say we’re trying to find engineers at Google who are friends of engineers at Facebook,” it’s hard to not get excited about the possibilities of tapping into the data Facebook has on over 1,000,000,000 users globally, and over 167,000,000 users in the U.S. alone.

Don’t worry – this isn’t another Facebook-Graph-Search-is-an-awesome-disruptor article.

Rather than throwing fuel on the Graph Search fire, I am happy to throw a wet blanket instead.

Don’t get me wrong – I’m excited to use Graph Search, and I know sourcers and recruiters will be able to make use of it. However, there are some major limitations to Facebook and Graph Search specifically that I want to recognize and bring to light that will clearly explain why it isn’t a threat to LinkedIn. Continue reading →