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Why bother to learn the arcane art and science of Boolean search logic?
It really bothers me when I read or hear about the idea that sourcers and recruiters don’t need to worry about learning how to craft and execute Boolean queries for talent identification and acquisition. This opinion usually has something to do with the idea that creating effective Boolean search strings is a time-consuming and difficult-to-learn process, and ultimately ends up in lowly “buzzword matching.”
It’s one thing to hear this kind of thought coming from a software vendor that’s selling a product, claiming that their “fuzzy logic” or “artificial intelligence” application can match candidates to job openings as well as a senior sourcer or recruiter can, without the need to learn how to create and run advanced Boolean queries. I get it – they’re selling something…the idea that their software can reduce or eliminate the need to train yourself or your sourcing/recruiting team on how to create effective Boolean search strings. I can’t blame the software vendors – they’re trying to make money.
It’s another to hear this kind of thought coming from a staffing professional – that’s just scary. It tells me very clearly that the person expressing this opinion doesn’t have a strong understanding of, or a high level of expertise with, the inherent power and control advanced Boolean search tactics and strategies can afford a sourcer or recruiter when it comes to talent identification and acquisition. If you don’t know how to use it or only have a basic level of understanding of it, how are you qualified to have an opinion on it, least of all a potentially negative and damaging opinion? Yes, I do know what they say about opinions. I’ll keep it clean here.
Discounting the power and value of learning how to effectively wield Boolean search strings is no different than saying that there’s little value in learning how to effectively perform cold calling/phone sourcing. With either method of sourcing, primary or secondary, it is more the person applying the concepts, tactics, strategies, and techniques than the Boolean operators or the phone sourcing scripts themselves. Make no mistake – it’s the human element that gets the results.
Okay, so Boolean Logic isn’t as sexy as Social Media and certainly isn’t the staffing buzzword du jour. However, does anyone think for a second that the world is going to go backwards to storing everything on paper? HELLO?!? With more and more information being stored electronically (pretty much everything, really) – online somewhere (Social Networks, blogs, job boards, etc.) or buried in a corporate database/ATS, it’s worthless unless you can retrieve it. You can’t retrieve information electronically without using some kind of query logic. So how does it make sense to think that it’s not critically important that sourcers and recruiters learn how to manipulate information retrieval logic? Continue reading →