Tag Archives: Sourcing

Do You Have the Proper Perspective in Recruiting?

Perception and PerspectiveIt is all too easy for sourcers, recruiters, HR professionals, and hiring managers/teams to develop a skewed, distorted, and decidedly one-way view of the world. Perhaps spending 99% of the time on only one side of the recruiting process is to blame.

Regardless of the cause, it is absolutely critical to regularly take the time and think about, understand, and appreciate the recruiting life cycle from the candidate’s side – the job seeker, the passive candidate, the non-job seeker, and the elusive “A+ player.”

In this article I’m going to walk you through over 10 different scenarios in which I think recruiters and hiring teams can benefit greatly by taking the candidate’s perspective into careful consideration.

If you don’t take well to being challenged to think differently from time to time, or if you don’t like long blog posts, you may not want to read any further. This one clocks in at 3700+ words.

Consider yourself warned. :-)

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All Recruiting Sources Are NOT Created Equal

While there is much written on the subject of how to search the various talent sources available to recruiters and sourcers today, such as the Internet, LinkedIn, Facebook, Twitter, Google+, ATS/CRM systems, etc., there does not seem to be much written about their ROI as sources of talent/human capital information.

I believe that the value of any source of information is 50% based upon the actual information contained within (data depth), and 50% in the ability to extract out precisely and completely what the user needs (searchability). Information has no value if you are unable to easily access, effectively search for and find what you need and take action on it.

When it comes to leveraging information systems for talent identification and acquisition, it is critical to assess the depth of the talent/human capital data offered by the source as well as how “searchable” the source is.

Why is Data Depth and Searchability Important?

Quite simply, the deeper the data offered by and the more searchable the the source is, the higher the ROI for your sourcing efforts.

All electronic sources of talent are NOT created equal, and some offer sourcers and recruiters instrinsic advantages with regard to the ability to more quickly and precisely find more of the right people, yielding higher productivity.

I’ve created a graphic representation of a comparison of the data depth and searchability of the most common information systems used by sourcers and recruiters to find candidates. Continue reading

Why Sourcing is Superior to Posting Jobs for Talent

Posting a job online is perhaps the first action most companies take to attract talent when they have an opening.

However, posting jobs in an attempt to attract qualified talent has many intrinsic flaws, and here are the top 4 in my opinion:

  1. Posting jobs a passive strategy
  2. Posting jobs offers no control over candidate qualifications
  3. Job advertisements only attract candidates who are actively looking
  4. Posting jobs isn’t social!

In comparison, sourcing from Internet, LinkedIn, online resume databases, ATS/CRM systems and similar resources to discover and identify qualified candidates is an active strategy which offers significant control over candidate qualifications, can be used to specifically target passive and even non-job seekers, and is 100 times more social!

Read on for a more in-depth analysis of posting jobs vs. sourcing candidates, as well as to have your eyes opened to a new way of looking at the value/ROI of posting jobs. Continue reading

Beyond Boolean: Human Capital Information Retrieval

When I recently spoke at SourceCon in New York, I showed an example Boolean search string that could be used as a challenge or an evaluation of a person’s knowledge and ability.

The search string looked something like this:

(Director or “Project Manage*” or “Program Manage*” or PM*) w/250 xfirstword and (truck* or ship* or rail* or transport* or logistic* or “supply chain*”) w/10 (manag* or project)* and (Deloitte or Ernst or “E&Y” or KPMG or PwC or PricewaterhouseCoopers or “Price Waterhouse*”)

During the presentation, an audience member asked me why there wasn’t any use of site:, inurl:, intitle:, etc. I responded by acknowledging that for many, sourcing and Boolean search seems to be synonymous with Internet search – however, this is definitely not the case. Continue reading

Are You Fluent in the Language of Information Systems?

If you traveled to a foreign country where you don’t speak the local language, you would find yourself in a situation where there are questions you would want to ask people and things you’ll need to know, and nearly everyone you run into would be able to help you – but because you can’t articulate in a manner that the locals understand, they can’t assist you and provide you with what you need.

Most people would be rightfully frustrated in this kind of scenario – knowing that nearly everyone you run into can help you with the answers or the information you need, but you just can’t express yourself in a way anyone can understand.

Some people respond to this by speaking more slowly or more loudly (or both!) – but of course this does not help one bit.  In fact, it may simply annoy the locals and make them less likely to want to try and help you.

Others might try and get a phrase or translation book to try and communicate.  Have you ever had to try and communicate with someone who does this?  It’s painful, but it’s a step better than gesticulating wildly and speaking in a different language slowly and loudly.

If you were fluent in the local language – none of this would be an issue. You’d be able to communicate quickly and effectively with nearly anyone you come into contact with and get the answers you seek or the information you need.

Working with computerized systems is no different.

Every day, most people interface with information systems of some kind – computers (tablets, laptops, smart phones, etc.), the Internet (search engines, web sites/apps, social media), and databases.

Yet most people don’t speak the “native language” of computerized systems. If you don’t speak the local language, why would you assume that the locals automatically “know” what you’re looking for and that you should be able to get you precisely the information you need?

So – what’s the “local language” of computerized systems?

Boolean.

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Is Finding and Recruiting Top Talent Really Your #1 Priority?

Do these quotes sound familiar?

  • “People are our greatest asset.”
  • “The only real sustainable competitive advantage of any company is the recruitment and retention of great people.”
  • “Talent is our #1 priority as a company.”
  • “Your technologies, products and structures can be copied by competitors, but your people can’t be.”
  • “No matter what kind of business you are in, having the right people determines your company’s success or failure.”
  • “The ability to find and hire the right people can make or break your business. It is as plain as that. No matter where you are in the life cycle of your business, bringing in great talent should always be a top priority.” – Michael Dell

How many times have you read or heard something similar?

The ubiquitous “people are our greatest asset” sentiment sounds good, and no doubt feels good to say, but whenever I hear or read it, the first question that comes to my mind is “What are you doing to ensure that you are identifying and acquiring the right people?”

If you believe that finding and acquiring top talent is your #1 priority, then I have a few questions for you.

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Sourcing is Not an Entry Level Function or Role

I recently listened to an interview with DeeDee Doke of Recruiter.co.uk in which she related to Amybeth Hale that the perception in the U.K. is that sourcing is an entry level career in the recruiting industry.

Apparently, using information systems for talent discovery and identification is perceived by many as a junior role and skill across the pond.

I’m saddened by this, and what makes it worse is that this sentiment isn’t limited to the U.K. – there are plenty of people in the U.S. as well as the rest of the world who feel the same way.

This perception most likely comes primarily from the fact that many people don’t really yet understand, appreciate or know how to fully leverage the latent power of human capital data.

Yes, there is deep latent power hiding in data of all forms – all you need to do is take a look at business intelligence solutions and how much money companies spend on them (millions) to get a basic appreciation of the power of data.

Unfortunately, it doesn’t seem that many companies value human capital data in the same manner that they value their sales, product and customer data.  Continue reading

Talent Mining and the Future of Sourcing and Recruiting

Many people equate sourcing candidates with simply creating and running Boolean search strings.

In my opinion and experience, Boolean search neither adequately describes nor gives proper credit to what sourcers and recruiters are really doing when they leverage the Internet, resume databases, ATS/CRM applications and social networking sites such as LinkedIn to find candidates, and to what some very talented and highly skilled professionals are able to accomplish with human capital data.

I had the distinct honor of delivering the keynote presentation at SourceCon 2010 which was held at the International Spy Museum in Washington, DC. I spoke about a specialized form of information retrieval and text/data mining which I call talent mining, defined as querying and analyzing human capital data for talent discovery, identification, and ultimately acquisition.

At the strategic level, talent mining is the process of transforming human capital data into an informational and competitive advantage – much more than simply writing Boolean search strings. Continue reading

What if You Only Had One Source to Find Candidates?

question markImagine that you were just assigned a position to recruit for and that you needed to present 2 fully screened, highly qualified and well matched candidates within 5 business days.

Your manager/client is requesting candidates with:

  • 3-5 years of related work experience (your choice – something not too vanilla/easy/common, but not “purple squirrel” either)
  • Experience in a specific industry, and experience working in a similar environment (size/scale/team/software, etc.)  to the manager’s/client’s
  • Bachelor’s degree in a related discipline

Furthermore, let’s say that you don’t have any qualified candidates in your pipeline, so you are essentially starting from scratch.

Under those conditions and assumptions, if you were limited to only 1 method/specific source for identifying candidates to contact, engage and recruit, which would you choose, and why?  Continue reading

Sourcing: Separate Role or Integrated Function?

Candidate Sourcing - integrated function of a full life cycle recruiter, or separate role?Whatever your thoughts may be regarding the sourcing role, companies and their HR/staffing organizations have at least 2 ways of handling the talent discovery/identification function: 1) Simply allow full life cycle recruiters to handle the sourcing role as an integrated function, or 2) Separate out the sourcing function and assign the work to people who are solely responsible for talent identification.

So which is the superior model?

Unfortunately, there is no easy answer here, as I do not believe that either way of handling the sourcing function is intrinsically “better” than the other. However, as someone who has always personally performed his own sourcing and as someone who trains dedicated sourcers whose sole purpose is to identify potential candidates, I can share my insights with you.

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Data and Drive are Paramount in Sourcing and Recruiting

Samurai statue2 by mollydot via creative commons searchThe other day I came across an insightful post on Fistful of Talent by Josh Letourneau in which he addresses the arms race that rages on in the talent acquisition universe – the never-ending attempt of people and companies to achieve some sort of technological advantage over the competition.

Josh would rather have a recruiter “with the “will to fight,” in other words – someone with a never-say-die-because-I-will-make-it-happen Recruiter/Sourcer. If I have that, then I can introduce technology and truly accelerate their success. But if it’s a lazy Recruiter who would rather let their Careers Site do the work, then all the technology in the world would prove wasteful in their hands.”

I could not agree more!

A driven, no-excuses sourcer/recruiter will always out-perform a lazy sourcer/recruiter – no matter how bleeding-edge their technology. Continue reading

How to Search Spoke, ZoomInfo, and Jigsaw for Free

Search smallSpoke, Zoominfo, and Jigsaw are websites that contain information on 10’s of millions of people and millions of companies. Each site has their own special method of capturing information on people and businesses. What they all have in common, however, is that while you can register and in some cases even run a few searches for free, you have to pay to really dig into their information.

So – would you like to know how to search these sites for free? 

Yes? Well you’re in luck – that’s exactly what I’m going to show you in this post. Continue reading

Recruiting: Art or Science?

I recently wrote an article for Ryan Leary’s CruiterTalk blog titled, “Anyone Can Learn the ‘Art’ of Sourcing.”Although the main point I wanted to make was that sourcing isn’t all that mysterious or difficult, and that it can be taught and learned with a strong interest to do so and access to proper training and guidance, the post drew some comments and sparked a mini-debate on Twitter over whether or not sourcing and recruiting are more heavily based upon “science” or “art.” I’ve also found that a good number of people seem to think that the “art” of recruiting can’t be taught.

As expected, opinions will vary widely. However, I believe it is critical when examining this controversy that “science” and “art” be defined. I’ve found that many people struggle to explain exactly what they mean when they say “recruiting is 60% art.” Without a common understanding of the terms involved, there is a danger of misinterpretation down to the semantic level, which can seriously hinder any productive discussion.

So let’s start with “art.” Continue reading

How to Search Across Multiple Countries on LinkedIn

I’ve recently received a few requests from my European readers (thank you!) to write about how to use LinkedIn to simultaneously search multiple countries to identify candidates. In this post I will do exactly that – show you how you can search for candidates across multiple countries in one search. Although I will be using European countries in the examples, the same techniques can be successfully applied to any combination of countries.

LinkedIn’s Interface

If it was obvious how to search for people from multiple countries using LinkedIn’s search interface, I likely would not have received requests for help. I’ve personally never run into the need to source from a variety of countries, so I enjoyed taking on the challenge of figuring this out. Continue reading

Twitter Quitters – Should Sourcers and Recruiters Care?

An article posted on the Nielsen Wire blog on April 28, 2009 claimed that more than 60 percent of U.S. Twitter users fail to return the following month. From the number of times I saw people ReTweet and comment about the Nielsen article about Twitter quitters, it seems that many people are intrigued by and concerned about the large number of people who visit and don’t come back to Twitter the next month.

At first, I was a little surprised at the high rate of quitters – a 40% retention rate seems pretty low for something that seems so popular. But then as I started thinking about it, I really don’t care if 60% of the people who visit Twitter in one month don’t come back the next.

Why don’t I care? Continue reading

Real Recruiting: Talent Identification AND Acquisition

As you might be able to tell from the name of my blog, I’m passionate about leveraging information systems for finding candidates. Unless you’re running 1 word or title-only queries, you can’t search the Internet, LinkedIn, Twitter, your ATS/CRM, or a job board resume database without using at least the most basic Boolean logic.

When I post links to my search-focused articles in various LinkedIn groups, I often get comments and responses expressing the sentiment that using various sites and technologies to search for candidates isn’t “real recruiting.” I’m always a little saddened and frustrated to see responses like this, because it reflects the fact that there are plenty of people in the recruiting and staffing industry that just don’t “get it.” Continue reading

What is the Low Hanging Fruit in Recruiting?

If you’re a regular reader of my blog, you know I’m a fan of leveraging every information resource available to me – my internal ATS/CRM, the Internet, LinkedIn, Facebook, Twitter, and yes, even job board resume databases (gasp!).

Have you ever heard job board  naysayers refer to the resumes you can find on Monster, Dice, Careerbuilder, Hotjobs, etc. as the equivalent of “low hanging fruit?”

I know I have – MANY times.  When I hear people say it or read people write it, it always seems to be used with a negative connotation, and sometimes with derision

Is “low hanging fruit” intrinsically a bad thing? Is it even an accurate way to describe searching for resumes on the job boards? 

From what I can tell, “low hanging fruit” is a concept most people understand because they’ve heard others use it in context. But what does such a statement actually mean?  In this article, I will show you there are at least a few different takes on the meaning and use of the phrase and you may be surprised at what actually fits the bill as low hanging fruit in recruiting.  Continue reading

Is LinkedIn Becoming a Job Board?

Is LinkedIn a social networking site, a job board, or a little of both?

Most people consider LinkedIn to be a social networking site, or more specifically a professional network service. LinkedIn describes itself as an “interconnected network of experienced professionals.” However, when I take a step back and take an objective view of LinkedIn, I see a great deal of “job board” functionality with some social networking features.

Before you cry “blasphemy!,” let’s do some research and look at the facts. 

What Exactly is a “Job Board?”

I tried doing some research to find a definition of exactly what a “job board” is, and found that Wikipedia considers Monster, Careerbuilder, Hotjobs, Dice, etc. to be employment websites. According to Wikipedia, an “employment website” is “…a web site dealing specifically with employment or careers. Many employment websites are designed to allow employers to post job requirements for a position to be filled and are commonly known as job boards.”

Common Features of Job Boards

According to INTERNET Inc, “job boards are usually free for job seekers though there are some exceptions mostly in the realm of upper management and executive jobs. Job ads can usually be found by browsing or through search on keywords, job type and location. Employers usually pay a fee to post job ads… Most job boards also offer employers resume database access for searching out candidates that match specific criteria. Additional services offered by job boards to employers often include: job agents that alert recruiters by e-mail to newly published job seeker resumes that meet specific criteria, …and brand building advertising with e-mail campaigns, banners, buttons and company profiles.”

What LinkedIn Says About LinkedIn

I did some digging and found LinkedIn’s press site. Under the heading of “What is LinkedIn?,” you can read that “When you join, you create a profile that summarizes your professional expertise and accomplishments.” Continue reading

Job Boards Evolving With Social Media?

With the rise in companies effectively leveraging SEM (Search Engine Marketing)/SEO (Search Engine Optimization), vertical job search engines such as Indeed and SimplyHired, and social media campaigns, it seems as if many feel that the ROI of posting jobs on the major job boards has steadily declined.  Perhaps this is where the strong anti-job board sentiment comes from within the recruiting and staffing industry.

However, there is another side to the job board coin – the resume databases. Personally, when I think of the job boards, I think of their resume databases – not job posting. Job posting is job posting – whether it’s on a corporate website, paid job board, a free board, LinkedIn, Twitter, or Indeed.  While it can definitely work, it’s a passive and reactive technique that has a low ROI in most cases with many respondents who do not meet the basic qualificiations of the position posted.

As the positive buzz surrounding social media and social networking sites continues to build and the negative buzz surrounding the major job boards seems to rise, I knew it was only a matter of time before one of the major job boards stepped out of the proverbial box and took an evolutionary step forward. Continue reading