Looking Back, Forward, and For Your Input

As a reader of Boolean Black Belt, I’d looking for your feedback and input on a few things.

For example:

  • What would you like to see me write more about?
  • Would you like to write a post on Boolean Black Belt?
  • What do you think of me changing my site to something other than “Boolean Black Belt?”

However, before I go any further down that rabbit hole, I’d like to thank you, give you some insight as to why I blog, and let you know about what you can expect from me in 2012.

First & Foremost – Thank You

As 2011 has come to an end, I find myself reflecting on the past as as well as looking forward to what 2012 will bring.

Most importantly, I want to thank you and the other 112,320 people who stopped by my blog in 2011, who came from 175 countries and viewed over 300,000 pages.

I owe special thanks to all of you who have commented on my posts, shared them with others, and suggested my site to peers, managers, and team members.

If I’ve ever shown you something you didn’t already know, or made you think or reconsider what you do already know,  I’ve accomplished one of my main goals in blogging, and it makes all of the hours of precious personal time I take on a weekly basis to publish my blog posts worthwhile.

Why Do I Blog Anyway?

This happens to be my 165th post since I started blogging back in October of 2008.

I write for many reasons, and monetizing isn’t one of them. I will never take a 2000 word post and split it into 4 500 word posts just to string my readers along.

I’d love to post content more frequently than once per week, but with a family and a full time job, blogging about recruiting, sourcing, and social media is essentially a weekend hobby.

A hobby is defined as “a pursuit outside one’s regular occupation engaged in especially for relaxation.” I’m not so sure blogging relaxes me, but it certainly doesn’t feel like “work,” as time flies while I am writing and it is definitely intellectually cathartic.

If I could sum up what I am trying to accomplish by blogging, I would have to use something Erik Weihenmayer said during his LinkedIn Talent Connect 2010 keynote: I want to “contribute to something extraordinary.”

While it may sound corny or ridiculous to some, I am actually trying to try and change the world of recruiting one post at a time.


I don’t write to make people agree with me – I just want people to think instead of clinging to what they already know and are comfortable with.

Because if you’re comfortable, you’re not growing.

What’s Coming From Boolean Black Belt in 2012

I had a pingback a while ago from a blogger who praised the content of one of my posts, but complained about the length.

I took it as passive constructive criticism, and I took a moment to think about my blogging style.

Most of of my posts are in the 1500 word range, and some go over 2000. In the blogging world, that’s on the long side. I know that many people want “fun-sized” content (500 words or less) that they can consume in 30 seconds or so. However, some concepts can’t adequately be explained in 500 words or less, nor would 500 words do some topics proper justice. And as I stated previously, I don’t write to string people along – I would rather publish a 2000 word post than split it into 4 500 word posts.

There’s nothing more annoying to me than clicking on a link from a tweet that praises an article, and once I get to the article, I find it to be a 300 word “fluff” post, totally devoid of substance. I personally don’t have a lot of time to read other blogs, so when I do, I want to sink my teeth into something substantial that I can learn something from – not some “quick hit” post that skims the surface of a topic to get a pageview.

When I am hungry for information and knowledge, I want a 7-course meal of thought – I’m not there for appetizers, and I’m never on an idea diet.

I know I may be in the minority on this issue, and I am 100% comfortable with that.

I don’t write to cater to the casual reader looking to skim over a topic or concept – if my long posts drive some people away, I actually think that’s a good thing. There are plenty of sourcing and recruiting blogs for readers to choose from. I write for people who are looking for 7-course meals of sourcing and recruiting substance.

Speaking of sourcing and recruiting substance, in 2012 I plan on going deeper into some topics that I am very interested in and passionate about, but haven’t written about as much as I would have liked in 2011. For example, semantic search, the critical importance of data and technology in support of talent identification and acquisition, and applying Lean as well as proven supply chain principles to talent acquisition

In 2012, I will also continue to update my free sourcing and recruiting resources page, and you can continue to rely on my average of 1 post per week, typically published on Monday morning, and 1000+ words per post.

What I’d Like From You

As a reader of my blog, I’d like to hear from you. Specifically, I am looking to know:

  • What would you like to see from me in 2012? Is there something you’d like to see me write more about? Please be as specific on content and topics as possible.
  • Would you like to write a post on Boolean Black Belt? Although I’d never really thought about it before, I’d love to start having guest bloggers. If you have something helpful, insightful, though-provoking and interesting regarding recruiting, sourcing and/or social media that you’d like to share, posting it on Boolean Black Belt will get your content exposure to recruiting and sourcing practitioners and leaders all over the world. With nearly 4,000 subscribers and over 10,000 unique visitors per month from over 100 countries, I can and want to help you share your ideas with the global recruiting and sourcing community, including some of the best and brightest from the most well-respected companies and talent acquisition teams in the world.
  • On a different note – what do you think about me changing the name of my site to something other than Boolean Black Belt? I write on so much more than Boolean search that I think “Boolean Black Belt” is too narrow and limited and doesn’t accurately reflect the totality of my content. I have some ideas in mind, but would honestly appreciate your input on my blog’s name and the idea of changing it to something else.

I’m looking forward to your input.

Once again, thank you very much for reading, sharing, and recommending my site and content, and you have my best wishes for a successful, fulfilling, and prosperous 2012.

Happy hunting!

  • Hello Glen!

     It’s look like I
    have an honor to post first comment to this article:). I want to say just two
    words – THANK YOU!!!


    P.S. Should we send
    answers to your questions to e-mail or just post them in comments?

  • Glen, thanks for doing what you do!  As a long time blogger myself, I know how much hard work and effort goes in to publishing.  The fact that you keep at it and continue to provide great (read: useful!) content is awesome in itself.  To answer your questions: 

    1.  I love hearing about your views on search and how to leverage technology properly.  Keep giving us honest looks on WHY we use certain tools instead of just the next flashy thing.  Oh, and long posts are good in my opinion.  I’d MUCH rather read long posts once per week on a worthwhile topic than 5 short posts every week with little value. 

    2.  I would love to write a guest post in the coming months!  I’m in the process of completely revamping the website and (new) blog for my new company.  I’ll work on a few draft ideas and email you?

    3.  Personally I like Boolean Black Belt.  I see why you might think about changing it since search is not ONLY boolean.  That being said, when I look at my list of recruiting blogs I follow, your blog stands out as one of the best.  The name is unique and it does do a pretty good job of conveying the overall concept. 

    Sorry for the long reply here, just wanted to take the time and properly thank you! 

  • Victor,
    You’re very welcome!

    How you submit your input is up to you – posting them as comments is certainly convenient, but some folks may want to submit them in a less public manner, so for those people – I would suggest an email to me with an obvious subject line (e.g. Boolean Black Belt suggestions), as I get a ridiculous amount of email, and I don’t want to miss anything important.

    Thanks Victor!

  • Thank you very much for your response. No need to apologize for the long reply – I’m looking for feedback, input and suggestions, so I appreciate more detail.

    Please do send me any ideas for a guest blog post via email.

    To anyone thinking of guest blogging, I do want to stress that I can’t guarantee I will approve and publish every idea proposed to me. The Boolean Black Belt readers have come to expect a certain level and quality of content, and I will endeavor to ensure that will be maintained and I will not disappoint.

    Thanks again!

  • Glen, I get something out of every blog post you write and send a good
    percentage out to our recruiting teams for discussion and learning.  While you have expanded your content
    dramatically from the study of Boolean, the specialty of Boolean Black Belt,
    (in my opinion) remains the acquisition of potential candidates in a most
    efficient way.  I don’t read much here
    regarding what you do once you find them (i.e. The Phone Call).  Now, I like this fact because Boolean Black
    Belt is where I go to get specific information on hunting and gathering vs.
    candidate relationship and selling during the placement.  My fear in adding content outside of this
    expertise is a dilution to your message. 
    Sometime you write a down-in-the-weeds article about how to accomplish a
    search task, and sometimes you write more strategically about best practices in
    search.  Please do more of both.  Oh, and I vote to keep the name.  Thanks for being out here, Glen!

  • Steve Kozlow


    I love your blog.  You can change the name if you like, but I know you will always present thoughtful and thought provoking items.

    Keep it up and thank you.

  • Tokyo Tom

    I’ll chime in and agree with previous replies:

    1) I like your current format as I am working to expand my knowledge of recruiting/sourcing (and continue my job search in said area); if it takes 2500 words to get the concepts across that’s okay with me. I can find a “how to” elsewhere; what I value and you provide is the “why to”

    2) Guest bloggers are welcome: if they meet your standards i am sure they will meet mine

    3) Keep the name BBB!

    Thanks for the insights. Best Wishes for a productive 2012

  • I think re-branding the blog would be great.  However, I think years ago “boolean” was the keyword that brought me to your page :). I think you should post your top 4-5 titles as a poll and let your readers choose the new blog name.  I have enjoyed your posts this year (and actually meeting you face to face in NYC). Best wishes for this new year!

  • Jeff Kronisch

    Keep the name BBB!! 

    More topics outside of the search aspect of recruiting are welcome 

    Thank you for everything!!

  • Dking

    I appreciate the depth of your content and the degree to which you diverge from ‘boolean’. I look to you to help me understand the cutting edge in whatever form that might take. Keep it up. Thanks!

  • Jeremy Langhans

    i agree w/ jeremy

  • Jing

    Hi Glen, a big Thank You for everything you put into your blog posts! It is definitely one of my top go-to websites for sourcing related information, latest updates in the industry and answers to my questions. I especially enjoy the length of your posts because I know that it will be worth my time since I always get something new and useful out of each of your posts. So please keep that up! I also like sharing the things I learn from your blogs with my coworkers (or anyone who will listen).

    Regarding the name of your blog, I must say that as a beginner in Sourcing and Recruitment, the name of your blog was extremely useful in the sense that I had a misconceived idea about Sourcing in general as a lot of other people do. It is true that sourcing isn’t all about Boolean, but before understanding ‘Sourcing’, I was under the impression that sourcing and online searching were essentially synonymous with Boolean searches. I ended up searching for “Boolean” on Google and you were really easy to find. The name is simply catchy!

    Something awesome that I would really like to see someday would be a book or ebook published by you! That would be a big treat. Since I only recently started reading your blog, usually I just open a bunch of windows with your articles and read through them. I also try to save them together sometimes, mainly the articles containing techniques in sourcing. 

    Thanks again!

  • Glen,

    1) Love the long format, and the pacing – one really meaty article a week is better than five fluffy ones. I can (and do) get my headlines-only news elsewhere.

    1a) My memory’s not the best (though Google backs me up on this), but I don’t think you’ve written much specifically about recruiting/sourcing in support of VMS/MSP/whatever clients. Your LI page says you headed up a group with that focus, and I can see the applicability of much of what you right about (JIT, etc), certainly. Despite the popularity of this model for ‘enterprise’ clients, there don’t seem to be a lot writers in the recruiting world that talk about it specifically. Could be I’m looking in the wrong places, though.

    2) If you do get guest contributors, would love to see something from non-bloggers, as opposed to archival content from better known people. Not me, though – I have nothing interesting to say. ;)

    3) I think name changes tend to suck/go wrong more often than not. That said, so long as I don’t have to change my bookmarks, the name doesn’t much matter (well, okay, I suppose I could memorize a new URL) – I’ll read as long as the content’s good. I think if you were going to make any changes, it would be to make the page a little less… messy. I get that a few adds offsets hosting/data costs, so do what you need to do, but I really prefer the mobile version of your site at this point – it’s cleaner.


  • Kathycthompson

    Hi Glen,  I enjoy the the blog very much and my opinion is to keep the name.  Thank you for all your posts!

  • Hi Glen!
    I’ve sent you my answers to your email. Unfortunately I haven’t received notification about successful delivery. Can you please confirm that you got this letter.

  • Jason,
    Thanks for responding and sharing your thoughts – I really appreciate it!

  • Thanks Steve!

  • Thank you very much for your input!

  • Jeremy – point taken. :-)

    I must admit I have been surprised that most people recommend keeping the blog name unchanged, but I do think the name doesn’t have as broad of an appeal, which probably limits my readership due to the perception that my blog may be too narrow in scope for the average recruiter, or even HR pro.

    I like your idea of posting my alternate blog name ideas for a poll, but I do have a small concern about someone registering 1 or more of them – because I haven’t already. I have at least 1 person attempting to hack my site daily (sometimes more than 30/day) with directory traversal and SQL injection attacks, specifically designed to damage my search rankings, so it’s not an unreasonable concern, unfortunately.


  • Thanks Jeff!

  • Much appreciated!

  • Thanks Jer!

  • Jing,
    Thank you for sharing your thoughts, and I am glad to know you’ve found my site helpful!

    I’ve wanted to write a book for years, but my current situation doesn’t allow for it. However, it is my goal to someday publish a book.

    I know a blog certainly isn’t the most effective method of conveying information or learning, so I understand where you’re coming from.

    Thanks again for your reply!

  • That’s ridiculous! The sad thing is we have to know the person if they are concerned about your search rankings! It’s a small community.

  • Hi Glen,

    I have an idea for a post that I’d love to run by you.  What is the best way to get in touch?  I followed on Twitter (I’m @bryanmwilson) & Added you on Google+.  If email is better, let me know where I can find yours.  Or better yet, I can give you a call. 

  • Hey Bryan! Ping me via email first – it’s 011001110110010101100011011000010111010001101000011001010111100101000000011001110110110101100001011010010110110000101110011000110110111101101101

    Then we can coordinate a call. Cool?

  • No worries at all man.  But the email you just listed is all wacky..  maybe you can email me and I’ll reply.  bryan.w at cbizsoft dot com